Sign in Subscribe
Electric vehicles

Canada's Auto Industry Faces Existential Threats

Strategic Insights

— 2 min read

Canada's auto industry is facing two major challenges: the US trade tariffs and the aggressive electric vehicle (EV) mandates implemented by the federal and provincial governments. The industry's survival depends on securing a trade agreement with the US to eliminate tariffs, while also addressing the unrealistic EV mandates that could destroy the industry before a deal is struck.

Key Takeaways:

  • The US has imposed a 25-per-cent tariff on automobile imports from Canada, including vehicles built in Canada, which has devastating effects on the industry and consumers on both sides of the border.
  • The Canadian government has matched the tariffs on US vehicles, further exacerbating the issue.
  • The auto industry is responsible for over 130,000 direct manufacturing jobs in Canada, making it critical for the government to secure a trade agreement with the US to eliminate tariffs.
  • EV mandates imposed by the federal and provincial governments are unrealistic and detached from market realities, with Canada's current EV sales sitting at just 7.9 per cent in June 2025.
  • To meet the government's 20-per-cent EV sales target for 2026, EV sales need to grow by over 100 per cent, or an additional 182,355 vehicles, which is unrealistic given current sales trends.
  • Automakers face a financial burden of over $3-billion in 2026 due to the EV mandate, which could be reduced by reintroducing an EV purchase incentive program.
  • The alternative compliance pathway is to restrict gas-powered and hybrid vehicle sales, which would have dire consequences for Canadian consumers and the economy, including vehicle inventory shortages and dealership closures.

Statistics:

  • 90 per cent of Canada's automotive production is destined for the United States, making tariffs highly damaging to the industry and consumers on both sides of the border.
  • 130,000 direct manufacturing jobs rely on the auto industry in Canada, making it critical for the industry's survival.
  • Current EV sales in Canada: 7.9 per cent in June 2025.
  • Required EV sales growth to meet the government's 20-per-cent target for 2026: 100 per cent, or 182,355 vehicles.
  • Potential cost to automakers for complying with EV mandates: over $3-billion in 2026.
  • Current number of public charging ports in Canada: 35,863.
  • Required number of public charging ports in Canada by 2025 to support higher EV adoption: 100,500.
  • Projected number of charging ports needed in Canada by 2030, 2035, and 2040: 234,500, 446,800, and 678,600, respectively.

Sources:

  • [BRIAN KINGSTON, President and chief executive of the Canadian Vehicle Manufacturers' Association, The Globe and Mail, April 3, 2025]
  • [Natural Resources Canada, "Electric Vehicle Charging Infrastructure in Canada"]
  • [Government of Canada, "Electric Vehicle Incentives"]
  • [Government of Quebec, "Plan électrique 2020-2030"]
  • [Government of British Columbia, "Clean Energy Vehicle Program"]

Read more