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Tourism

Canadian Tourism to New Hampshire Hit by Geopolitical Tensions

Strategic Insights

— 1 min read

Canadian tourism to New Hampshire, which has been experiencing a steady recovery since the COVID-19 pandemic, has taken a hit due to emerging political tensions between the United States and Canada. The number of Canadian visitors crossing into the US has declined significantly, causing cancellations and concerns among local businesses that rely heavily on cross-border tourism. Historically, Canadian holidays like Victoria Day have prompted surges in visitors to northern New England, but this year's volumes are significantly reduced.

Key Takeaways:

  • The number of Canadian visitors to New Hampshire has declined sharply in 2025, with entries into northern New England falling to approximately 274,000 in April, down from 404,000 during the same month in 2024 [U.S. Customs and Border Protection].
  • Canadian tourists make up about 7-8% of total visitors in key tourism regions, such as the White Mountains, and exact figures are difficult to pinpoint due to limited data collection [TourismAfrica2006].
  • Digital engagement indicators show a 60-70% drop in Canadian users visiting New Hampshire tourism websites, signaling reduced interest and planning activity from across the border.
  • The decline in Canadian tourism has caused cancellations and concerns among local businesses, with campgrounds, lodges, and other hospitality businesses reporting an increase in cancellations [TourismAfrica2006].
  • New Hampshire's tourism leaders remain optimistic and committed to nurturing the Canadian market, investing in targeted marketing campaigns aimed at travelers in Ontario and Quebec [TourismAfrica2006].
  • Campaign messaging highlights New Hampshire's unparalleled natural beauty, outdoor adventure opportunities, and rich cultural offerings, with the goal of reassuring Canadian travelers that the state remains a welcoming and safe destination [TourismAfrica2006].
  • Tourism officials provide support and resources to local businesses, helping them navigate the evolving travel landscape and maintain competitive appeal [TourismAfrica2006].

Statistics:

  • Entries into northern New England in April 2025: approximately 274,000 [U.S. Customs and Border Protection].
  • Entries into northern New England in April 2024: 404,000 [U.S. Customs and Border Protection].
  • Decline in Canadian users visiting New Hampshire tourism websites: 60-70% [TourismAfrica2006].
  • Proportion of Canadian tourists in key tourism regions: 7-8% [TourismAfrica2006].
  • Targeted marketing campaigns budget: No explicit figure mentioned [TourismAfrica2006].

Sources:

  • TourismAfrica2006
  • U.S. Customs and Border Protection

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