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Youth

Cartoon Network Launches Multi-Platform STOP BULLYING: SPEAK UP Campaign

Strategic Insights

— 2 min read

As part of National Bullying Prevention Awareness Month, Cartoon Network has unveiled a comprehensive STOP BULLYING: SPEAK UP campaign to empower youth to take action against bullying. The initiative, launched October 4, features original on-air PSAs, a dedicated micro-site, bullying prevention kits, and partnerships with leading organizations and media outlets. The campaign aims to reach a vast audience through its strategic multi-platform approach.

Key Takeaways:

  • The STOP BULLYING: SPEAK UP campaign is a multi-platform initiative that includes original on-air PSAs, a dedicated micro-site, bullying prevention kits, and partnerships with leading organizations and media outlets.
  • The campaign features popular television teen actors from the Cartoon Network series "Dude, What Would Happen" in its first round of PSAs.
  • The PSAs are running on Time Warner's TNT and TBS television networks, CWTV.com, and the CNN Airport Network, increasing the reach of the important messages.
  • Cartoon Network has secured additional print, digital, and in-mall media support for the campaign.
  • The campaign's micro-site, StopBullyingSpeakUp.com, features a STOP BULLYING: SPEAK UP pledge, social network hyperlinks, tip sheets, digital bulletin board, community rewards, and a section devoted to educating parents on bullying prevention.
  • The micro-site also offers tools and resources from participating partners, such as the Anti-Defamation League's No Place for Hate and Cyber ALLY.
  • The campaign aims to reach 4.2 million kids through the distribution of bullying prevention kits to Boys & Girls Clubs of America (BGCA) nationwide on Bullying Prevention Awareness Day.
  • CNN will present a special report on bullying in collaboration with Cartoon Network and PEOPLE Magazine to air on October 8.
  • The Bullying Prevention Kits include PSA DVDs, STOP BULLYING: SPEAK UP posters, tip sheets, digital banner ads, bumper stickers, and buttons.

Statistics:

  • The STOP BULLYING: SPEAK UP campaign aims to reach a vast audience through its multi-platform approach, including original on-air PSAs, a dedicated micro-site, and partnerships with leading organizations and media outlets.
  • The campaign's micro-site has a dedicated section for educating parents on bullying prevention.
  • Over 4,000 Bullying Prevention Kits will be distributed to BGCA clubs nationwide on Bullying Prevention Awareness Day.
  • The Kits will be used as educational and teaching tools by club staff and leaders.
  • Cartoon Network's Bullying Prevention Advisory Board has partnered with several leading organizations, including the Anti-Defamation League, the Boys & Girls Clubs of America, and the U.S. Dept. of Health and Human Service's Health Resource Service Administration (HRSA).

Sources:

  • Cartoon Network
  • Turner Broadcasting System, Inc.
  • Time Warner
  • CartoonNetwork.com
  • CNN
  • HLN
  • PEOPLE Magazine
  • Cartoon Network Bullying Prevention Advisory Board
  • Boys & Girls Clubs of America (BGCA)
  • Anti-Defamation League (ADL)
  • Cyber ALLY
  • National CineMedia, Inc. (NCM)
  • AMC
  • Regal
  • Cinemark
  • Clemson University (Institute on Family and Neighborhood Life)
  • Office of Safe and Drug-Free Schools
  • Health Resource Service Administration (HRSA)
  • Project Change
  • National Center for Bullying Prevention

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