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Entertainment industry

Cause-Related Partnerships: A Marketing Strategy of the Moment

Strategic Insights

— 1 min read

In the midst of a flurry of corporate PR professionals associating non-profits with entertainment products to boost consumer products, the Entertainment Publicists Professional Society (EPPS) will host a panel discussion on creating brand awareness through cause-related partnerships. Moderated by Scott Pansky, President of EPPS, the event will feature industry specialists who will explore the best practices for matching causes to entertainment products and building strategic alliances. The panelists will also share their expertise on building corporate and product brands, as well as improving relationships with all parties involved.

Key Takeaways:

  • The current trend of associating non-profits with entertainment products is considered the primary marketing strategy of the moment by corporate PR professionals.
  • Cause-related marketing experts will discuss the importance of matching causes to entertainment products to build and improve corporate and product brands.
  • Industry specialists will explore the benefits of building strategic alliances that benefit all involved parties.
  • The panel will cover the process of creating brand awareness through cause-related partnerships, including how to select the right causes and develop effective partnerships.
  • The event will be held on February 25, 2004, at The Museum of Television & Radio, with a panel featuring Scott Pansky, Allison Partners General Manager, and other industry specialists.
  • The panel discussion will also cover the importance of non-profit and entertainment product associations in marketing consumer products.
  • Industry experts will share their expertise on measuring the effectiveness of cause-related partnerships and identifying potential pitfalls.

Statistics:

  • The event will be held from 8:30-10:00 AM on February 25, 2004, at The Museum of Television & Radio.
  • The panel will feature six industry specialists, including Scott Pansky, Ted Deutsch, David Hessekiel, Maria Kalligeros, Nancy Glauberman, and Andy Phillips.
  • The cost of admittance is $20 for non-EPPS members with advance paid reservations and $25 at the door.
  • EPPS members can attend for free with advance paid reservations.

Sources:

  • "New York, Feb. 10 /PRNewswire/"
  • "How to create brand awareness through cause-related partnerships" panel discussion
  • Entertainment Publicists Professional Society (EPPS)
  • Entertainment Publicists Professional Society Web site: http://www.eppsonline.org/
  • Ellen Lebowitz, +1-212-717-4511, ellen@lebowitzmedia.com

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