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Semiconductor industry

Challenges in Global Information Management for Worldwide Brands

Strategic Insights

— 1 min read

As the demand for global products and services increases, organizations face significant challenges in managing global information, brand, and corporate content to communicate effectively with local markets. In May 2006, SDL International hosted an executive event in Paris, bringing together global brands such as Philips, FedEx, HP, and Sony to debate and share best practices on Global Information Management (GIM). The summit highlighted the need for organizations to rapidly and seamlessly launch global products and services tailored to local markets.

Key Takeaways:

  • The top 3 factors to successful business in global markets, in order of importance, are: (1) increasing customer satisfaction in world markets; (2) reducing time to launch products and campaigns in world markets; (3) expansion into new markets.
  • Providing local language communications for sales and marketing and communicating with one voice across languages and channels are more important to delivering a superior customer experience than providing localized products or services.
  • Automation of translation processes and reuse of content are the most important factors for shortening time-to-market.
  • Senior executives identified that increasing consumer demands, expansion of international trading, growth of corporate information, and an increasingly competitive business landscape drive the need for effective Global Information Management.
  • Delegates reported that SDL is evolving its technologies into a new GIM platform, which will benefit companies such as Philips.

Statistics:

  • Over 1000 service professionals deliver consulting, implementation, and language services through SDL's global infrastructure of more than 50 offices in 30 countries.
  • SDL has implemented more than 150 enterprise GIM solutions and has deployed over 130,000 software licenses across the GIM ecosystem.
  • SDL's on-demand translation portals provide access to 10 million customers per month.
  • The exclusive, invitation-only summit was attended by senior executives from leading brands such as Philips, FedEx, HP, GlaxoSmithKline, Sony, Kodak, Sun Microsystems, and Intel.

Sources:

  • SDL-hosted Summit reveals challenges in the management of global information for worldwide brands
  • Gartner presents new analysis on the management of global information
  • Economist Intelligence Unit reveals new research into `Guarding Global Brands'
  • SDL International, the leading provider of Global Information Management (GIM) solutions.

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