China Youth Media Secures Exclusive Rights to English Premier League Online Distribution in China

China Youth Media, a China focused youth marketing and media company, has secured the exclusive online rights to distribute the full 2009-2010 season of the English Premier League (EPL) to China's 30 million plus college students. The Company's dedicated campus Intranet Television Network and media portal, Koobee, will be the sole distributor of the full EPL season to this highly sought after demographic. The English Premier League is the world's most popular sporting league, followed by more than half a billion people in 202 countries, and in China, it attracts audiences between 100 million and 360 million when broadcast on free-to-air television.

Key Takeaways:

• China Youth Media has secured the exclusive online rights to distribute the full 2009-2010 season of the English Premier League (EPL) to China's 30 million plus college students.
• Koobee, the Company's dedicated campus Intranet Television Network and media portal, will be the sole distributor of the full EPL season to this highly sought after demographic.
• The English Premier League is the world's most popular sporting league, followed by more than half a billion people in 202 countries.
• In China, the EPL attracts audiences between 100 million and 360 million when broadcast on free-to-air television.
• Koobee will offer the full EPL season free to more than 30 million students nationwide on an ad-supported basis.
• The Company has a licensing agreement with WinTV, a subscription channel in China, to distribute WinTV's Eurosoccer Channel, which carries matches from other high-profile European leagues like Italy's Serie A and Germany's Bundesliga.
• China Youth Media will launch its Koobee Eurosoccer Channel following the kickoff of the EPL season.
• The EPL and Eurosoccer Channel programming is expected to be a gateway to introducing millions of viewers to all of Koobee's channels and services.

Statistics:

• 30 million plus college students in China will have access to the full 2009-2010 EPL season.
• 5 live and approximately 5 delayed EPL games will be offered per week on Koobee's Campus Network.
• The English Premier League is followed by more than half a billion people in 202 countries.
• The EPL attracts audiences between 100 million and 360 million in China.
• China Youth Media will offer the EPL season free to more than 30 million students nationwide on an ad-supported basis.

Sources:

• China Youth Media, Inc. press release
• Asia Business Newsweekly via VerticalNews.com (2009)