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Professional soccer

Chongqing Cable TV Promotes CCTV High-Definition Pay TV with 2006 FIFA World Cup Broadcast

Strategic Insights

— 1 min read

As the 2006 FIFA World Cup approaches, Chongqing Cable TV is gearing up to promote its CCTV high-definition pay TV channel in the city. Starting next Tuesday, live broadcasts of the FIFA World Cup will be available on the channel, providing an opportunity for Chongqing Cable TV to showcase its high-definition offerings to a large audience. This promotion comes on the heels of a recent agreement between China Digital Television Media Co. Ltd. (DTV) and the Nantong Municipal Bureau of Radio and Television, which will see the launch of CCTV's high-definition channel in the Eastern China city of Nantong. With a projected 100,000 subscribers by the end of 2006 and over 300,000 by the end of 2008, Chongqing Cable TV is hoping to capitalize on the World Cup fever to boost subscriptions to its pay TV channel.

Key Takeaways:

  • Chongqing Cable TV, a subsidiary of CCTV, will promote its high-definition pay TV channel using the 2006 FIFA World Cup broadcast.
  • The promotion is expected to attract a large audience, providing an opportunity for Chongqing Cable TV to showcase its channel.
  • CCTV's high-definition digital pay TV channel has a projected 100,000 subscribers by the end of 2006 and over 300,000 by the end of 2008.
  • The high-definition channel has been available in over 50 major cities in China since trial broadcasting began in September 2005.
  • The Nantong Municipal Bureau of Radio and Television has signed an agreement with DTV, a high-definition channel operator subsidiary of CCTV, to launch the channel in the Eastern China city of Nantong.
  • Dong Zhen, Operating Director of DTV, highlighted the importance of promoting CCTV's high-definition channel, especially during FIFA World Cup events.

Statistics:

  • CCTV's high-definition pay TV channel is expected to have 100,000 subscribers by the end of 2006.
  • The channel is projected to reach over 300,000 subscribers by the end of 2008.
  • The channel has been available in over 50 major cities in China since trial broadcasting began in September 2005.
  • The FIFA World Cup broadcast will be available on CCTV's high-definition channel.

Sources:

  • INTERFAX-CHINA, May 17
  • Interviews with Chongqing Cable TV official and Dong Zhen, Operating Director of China Digital Television Media Co. Ltd. (DTV)

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