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Automobile industry

Chrysler Corporation Launches Satellite Communication System for Employees

Strategic Insights

— 1 min read

Chrysler Corporation has launched a new satellite communication system called the Chrysler Employee Network (CEN) to provide up-to-date news and information to its employees. The system is designed to enhance teamwork and empowerment within the company, with the goal of giving employees greater access to company news on a timely basis. CEN will reach employees at 87 Chrysler facilities in the U.S. and Canada, including manufacturing plants, administrative offices, and distribution centers.

Key Takeaways:

  • CEN is a satellite communication system designed to provide up-to-date news and information to Chrysler employees.
  • The system will reach employees at 87 Chrysler facilities in the U.S. and Canada.
  • CEN will build on Chrysler's existing satellite broadcast system, the Chrysler Dealer Network (CDN).
  • The system will convey information through broadcasts transmitted via satellite downlink from a central corporate hub to each location.
  • CEN will also be capable of receiving and transmitting data as a backup in crisis situations.
  • The system will not replace but will supplement the company's existing print news media, such as the weekly Chrysler Times and the Employee News Daily.
  • Facilities will have the capability to supplement the corporate news with local news and information.
  • Employee involvement is anticipated at every level, with the opportunity to contribute to news, programming, and feedback.
  • The seven-person staff of the Chrysler Satellite Communications Department will produce CEN programming and work closely with communicators at plants and facilities.

Statistics:

  • 87 Chrysler facilities in the U.S. and Canada will be reached by the CEN system.
  • The system will be available 24 hours a day to accommodate different shifts and time zones.
  • Over 100 designs were submitted by employees for the CEN logo, which was created by Roger Benvenuti, creative graphics specialist.
  • The Chrysler Satellite Communications Department has a seven-person staff to produce CEN programming.

Sources:

  • PRNewswire press release, April 3, 1995.
  • Chrysler Corporation.

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