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Automobile industry

Chrysler Records Strong Sales in April Despite Soft Market

Strategic Insights

— 1 min read

Chrysler Corporation's sales figures for April came in significantly higher than expected, with a total of 166,396 vehicles sold, an 18 percent decrease from the record-breaking performance of the previous year. The company's Dodge and Plymouth divisions saw a notable increase in sales, with the Dodge Neon setting a new April record of 17,941 units. Additionally, the Dodge Intrepid achieved its 21st consecutive monthly sales record with 14,330 units sold. The Dodge Ram also broke new ground, selling 20,299 units and setting a new April record.

Key Takeaways:

  • Chrysler's total vehicle sales for April were 166,396, marking an 18 percent decrease from the previous year's record performance.
  • Dodge and Plymouth Neon sales reached a new April record of 17,941 units, with an increase in overall sales.
  • The Dodge Intrepid achieved its 21st consecutive monthly sales record with 14,330 units sold in April.
  • The Dodge Ram set a new April record with 20,299 units sold, outperforming even the previous year's record pace.
  • The Jeep Grand Cherokee and Jeep Cherokee saw an improvement in selling rates over March, despite having two fewer days for sales.
  • Chrysler's total car sales were 64,157, with best-month-yet performances by the Dodge Stratus and Chrysler Sebring.
  • Truck sales totaled 102,239, marking the 13th 100,000-plus sales month in 15 months.

Statistics:

  • Chrysler's total vehicle sales for April decreased by 18 percent from the previous year's record performance.
  • 17,941 units of Dodge and Plymouth Neons were sold in April, setting a new April record.
  • The Dodge Intrepid sold 14,330 units in April, achieving its 21st consecutive monthly sales record.
  • The Jeep Grand Cherokee saw a 10.5 percent improvement in selling rates in April compared to March.
  • The Jeep Cherokee saw a 7.5 percent improvement in selling rates in April compared to March.
  • Truck sales accounted for 61.7 percent of Chrysler's total sales in April.
  • Chrysler's total car sales for April were 39.1 percent of the total vehicle sales.

Sources:

  • PRNewswire, May 1 /PRNewswire/
  • Theodor R. Cunningham's quote from the Chrysler press release.
  • Chrysler Corporation's sales data for April, cited in the press release.
  • Jeep's sales data for April, cited in the press release.

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