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Automobile industry

Chrysler Reports Mixed Sales Results in March

Strategic Insights

— 1 min read

Chrysler Corporation has announced its total vehicle sales for March, reporting 209,370 units, which is nine percent below the all-time record set in March 1994. However, the company saw strong sales in its main car lines, particularly the mid-size sedans and subcompacts, and continued month-to-month improvement in overall truck sales. The company's Executive Vice President of Sales and Marketing, Theodor R. Cunningham, stated that while the sales results were not as strong as last year's pace, the company saw improvement in various segments.

Key Takeaways:

  • Chrysler's total vehicle sales in March were 209,370, a nine percent decrease from the same period in 1994.
  • The company saw strong sales in its mid-size sedans and subcompacts, with best-month-ever records set by the Dodge Intrepid, Dodge Neon, and Eagle Vision.
  • Total Dodge and Plymouth Neon sales exceeded the previous record set just last month, with 22,816 units sold.
  • Total truck sales in March were 126,948, a 10 percent decrease from the all-time record set in 1994.
  • Dodge Ram sales improved by 13 percent over last year, with 23,243 units sold, marking the 16th consecutive monthly record.
  • Total Minivan sales increased 32 percent from last month to 47,856, and total Jeep sales rose eight percent from last month to 35,352.
  • For the quarter, car sales were 214,036, the highest in six years, and included best-quarter-ever records for LH sedans and Neon.
  • Total truck sales for the quarter were 310,544, a 12 percent decrease from the same period in 1994.

Statistics:

  • 209,370: Chrysler's total vehicle sales in March.
  • 9 percent: Decrease in monthly sales compared to March 1994.
  • 82,422: March car sales, a seven percent decrease from the same period last year.
  • 126,948: Total truck sales in March, a 10 percent decrease from the all-time record set in 1994.
  • 23,243: Dodge Ram sales in March, a 13 percent improvement over last year.
  • 47,856: Total Minivan sales in March, a 32 percent increase from last month.
  • 35,352: Total Jeep sales in March, an eight percent increase from last month.

Sources:

  • Chrysler Corporation press release, April 3, 1995.
  • Theodor R. Cunningham, Executive Vice President of Sales and Marketing.
  • Robert J. Eaton, Chairman of Chrysler Corporation.

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