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Artificial intelligence

Circus SE and REWE West Launch "Fresh & Smart" Autonomous Meal Production

Strategic Insights

— 1 min read

REWE Region West, a division of the REWE Group, has launched "Fresh & Smart," a new segment offering freshly prepared meals in-store, powered by Circus' autonomous AI robotics system CA-1 Series 4. This integration marks a new era of autonomous retail integration, combining robotics, artificial intelligence, and software. The CA-1 platform autonomously prepares meals with consistent quality and precision, leveraging predictive models to optimize demand, ensure efficiency, and minimize food waste.

Key Takeaways:

  • REWE Region West, the regional branch of the REWE Group, is among the global launch partners of the CA-1 Series 4, positioning REWE as a global frontrunner for in-store automation and food innovation.
  • The first "Fresh & Smart" location opens today in Dusseldorf Heerdt, marking the world's first integration of AI-powered autonomous cooking robotics inside a supermarket.
  • Customers can now experience freshly prepared, restaurant-quality meals prepared live and on-demand by Circus' CA-1 Series 4, with main dishes available from €6.
  • The launch introduces a new era of autonomous retail integration, combining robotics, artificial intelligence, and software, with the CA-1 platform autonomously preparing meals with consistent quality and precision.
  • The "Fresh & Smart" location in Dusseldorf Heerdt is just one of three pilot locations, with the next location to follow in just a few days.
  • REWE Region West is a key local grocery provider in two federal states: North Rhine-Westphalia and Rhineland-Palatinate, employing over 25,000 employees and serving a region of around 700,000 people.

Statistics:

  • The REWE Group is one of Europe's largest retail organizations, operating over 16,000 locations across Europe.
  • Around 700 young people are undergoing training in markets, logistics, or administration at REWE West, laying the foundation for a successful future.
  • The CA-1 Series 4 is the world's first fully autonomous food production robot, now in serial production, powered by proprietary embodied AI.

Sources:

  • "Circus SE and REWE West Launch 'Fresh & Smart' Autonomous Meal Production." Business Wire, October 29, 2025, https://www.businesswire.com/news/home/20251029287238/en/.
  • REWE Group. "About Us," http://www.rewe-group.com/en/careers/about-us.
  • REWE West. "About Us," https://www.rewe-west.de/ueber-uns/zum-youtube-kanal.
  • Circus SE. "CA-1 Series 4," https://www.circus-group.com/for-investors/innovations/ca-1-series-4/.

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