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Clickatell Sees Phenomenal Growth in SMS Messaging

Strategic Insights

— 1 min read

As the world continues to increasingly rely on mobile phones for communication, companies are scrambling to adapt to this changing landscape. Clickatell, a leading provider of global mobile messaging solutions, has seen a banner year as the growth of SMS continues to experience phenomenal growth. With text messaging surpassing voice calls in 2008, ever-increasing cell phone use, mobile device ubiquity, and the cost effectiveness of SMS, enterprises worldwide are rapidly implementing mobile messaging strategies for essential communications, as a desired, value-added service.

Key Takeaways:

  • In 2008, dozens of leading companies, including CNN, RSA Data Security, S1/Postilion, Easy Forex, Christie's, Moneybookers, Santam Insurance, mig33, BluePulse, MXit, New Heights Microfinance Bank, and others in the fields of healthcare and education, chose Clickatell to offer critical mobile applications to customers.
  • Clickatell's client base already includes Avaya, Oracle, BP, First National Bank, Shell, Standard Bank, Metropolitan Life, National Health Service (NHS), Continental Airlines, and others.
  • SMS technology provides banks, insurance companies, mortgage lenders, foreign exchange, microfinancers, social networks, hospitals, publishers, and more with a direct, quick channel for instant customer communications, instant cost savings, and an instant revenue channel.
  • According to Portio's 2008 Mobile Messaging report, SMS is expected to reach $224 billion in revenues by 2013, with SMS still being the preferred method of communication due to its ease of use and widespread availability.
  • Clickatell has developed applications across many industries to allow enterprises to incorporate mobile SMS easily and seamlessly, including financial services, social networking, retail, transportation, insurance, hospitality, education, and government.
  • With over 8,500 customers in over 200 countries and billions of high-value messages delivered since its founding in 2000, Clickatell is widely regarded as a trusted partner and mobile expert.

Statistics:

  • Over 8,500 customers in over 200 countries
  • Billions of high-value messages delivered since its founding in 2000
  • 80% of the world's population has access to a mobile phone
  • SMS is expected to reach $224 billion in revenues by 2013 (Source: Portio's 2008 Mobile Messaging report)
  • SMS is the preferred method of communication due to its ease of use and widespread availability

Sources:

  • Clickatell
  • Portio's 2008 Mobile Messaging report
  • Market Wire (2009)
  • Comtex SmarTrend Alert (2009)

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