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Professional soccer

Coca-Cola Brings FIFA World Cup Trophy to the United States

Strategic Insights

— 2 min read

Thousands of football fans in Los Angeles were treated to a rare opportunity to see the coveted FIFA World Cup Trophy up close when the Coca-Cola-sponsored tour made a U.S. stop. The three-month, 28-nation FIFA World Cup Trophy Tour by Coca-Cola marks the most extensive exhibition of the trophy ever, with the tour beginning in Ghana in January and ending in Rome, Italy, in April. The exhibition provided fans with a chance to see the newly renovated trophy, which is seldom seen in public outside the nation winning each FIFA World Cup.

Key Takeaways:

  • The FIFA World Cup Trophy Tour by Coca-Cola is a three-month, 28-nation tour that began in January in Ghana and will end in Rome, Italy, in April.
  • The tour marks the most extensive exhibition of the trophy ever, with stops in countries known for their football passion and others where the sport's foothold might not be as obvious.
  • The FIFA World Cup Trophy was on exhibit in Los Angeles at Universal Studios in Hollywood, giving fans a rare opportunity to see the solid-gold sports icon up close.
  • Coca-Cola also announced plans to tie its national youth soccer program, Copa Coca-Cola, to this year's FIFA World Cup.
  • Winners of the 2006 Copa Coca-Cola national tournament will travel to the 2006 FIFA World Cup Germany to participate in the Coca-Cola FIFA World Cup International Flag Bearers Youth Program and the Coca-Cola Referee Escort Program.
  • Copa Coca-Cola is one of the country's most-exciting youth soccer tournaments, providing a platform for teen boys and girls to participate in a world-class sports event.

Statistics:

  • The FIFA World Cup Trophy Tour by Coca-Cola is a 28-nation tour that will cover over 20,000 kilometers (12,427 miles) in three months.
  • Over 1,000 fans arrived at Universal Studios in Hollywood to see the FIFA World Cup Trophy up close.
  • The tour will include stops in countries such as Ghana, Nigeria, Egypt, and Morocco, in addition to the United States.
  • Coca-Cola has been a corporate partner of Federation Internationale de Football Association (FIFA) since 1974 and an official sponsor of FIFA World Cup since 1978.
  • The partnership extension is for 16 years, from 2007 until 2022.

Sources:

  • "THOUSANDS OF FANS GET 'MY' FIRST LOOK AT FIFA WORLD CUP(TM) TROPHY IN THE U.S.", PR Newswire, February 2006.
  • "FIFA World Cup 2006 Youth Program", FIFA.
  • "The Coca-Cola Company: Our Commitment to FIFA", The Coca-Cola Company.
  • "FIFA World Cup Trophy Tour by Coca-Cola", FIFA.

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