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Coca-Cola Launches Biggest Ever Promotion in Singapore

Strategic Insights

— 1 min read

Coca-Cola, Singapore's leading soft drink brand with a 70% market share, has launched its biggest and most exciting promotion ever - The Coca-Cola Card. Over 600,000 Singaporeans will receive almost $20 million worth of rewards and special offers in popular restaurants, movie theaters, and recreational venues. The promotion is a joint effort between Coca-Cola Far East Limited and MasterCard International, building on their successful collaboration in the US.

Key Takeaways:

  • The Coca-Cola Card is a new promotion that offers instant rewards and special offers to 600,000 Singaporeans in popular venues.
  • Each card contains rewards worth over $100 if used only once, with no limit to the number of times it can be used.
  • If a Singaporean family of four uses all the offers on the Coca-Cola Card only once a week for a month, they will receive $1,600 worth of rewards.
  • There is no age limit for ownership of the Card, and no parental permission is required.
  • The promotion is supported by national advertising on television, radio, and print, as well as in-store displays and local event sampling.
  • The Coca-Cola Company and MasterCard International have teamed up for this promotion, hoping to bring excitement and great value to young Singaporeans.

Statistics:

  • $20 million: The total value of rewards and special offers provided by the Coca-Cola Card promotion.
  • 600,000: The number of Singaporeans who will receive the Coca-Cola Card.
  • $100: The value of rewards on each Coca-Cola Card if used only once.
  • $1,600: The total value of rewards a Singaporean family of four can receive in a month by using the Coca-Cola Card once a week.
  • 23,000: The number of member financial institutions that participate in MasterCard International's payment brands.
  • 220: Countries and territories where MasterCard is accepted.
  • 16.2 million: The number of MasterCard, Maestro, Cirrus, and Mondex cards in circulation today.
  • $650 billion: The gross dollar volume of MasterCard transactions in 1998.
  • 1998: The year in which MasterCard's gross dollar volume exceeded $650 billion.

Sources:

  • M2 Communications: "MASTERCARD: The Coca-Cola Card biggest ever Coca-Cola promotion in Singapore" (June 1999)
  • MasterCard International: *MasterCard can be reached through its World Wide Web site at http://www.mastercard.com.*

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