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Professional soccer

Coca-Cola Scores Global Hit with K'NAAN's Campaign Anthem for FIFA World Cup Sponsorship

Strategic Insights

— 1 min read

Coca-Cola's partnership with Canadian singer-songwriter K'NAAN has yielded a chart-topping hit with "Wavin' Flag Coca-Cola Celebration Mix," a feel-good anthem that promotes unity and celebration. The song, recorded specifically for Coca-Cola's sponsorship of the 2010 FIFA World Cup, has reached number one in China, Mexico, Germany, Canada, Austria, Switzerland, and Luxembourg, and continues to rise on music charts worldwide. To further leverage the song's success, Coca-Cola has launched a unique digital radio station, "Coca-Cola Celebration Radio," offering a playlist of celebratory songs, actual disc-jockeys, and daily audio blogs by K'NAAN that chronicle his experience in South Africa during the FIFA World Cup.

Key Takeaways:

  • "Wavin' Flag Coca-Cola Celebration Mix" reached number one on music charts in China, Mexico, Germany, Canada, Austria, Switzerland, and Luxembourg.
  • The song has broken into the top ten in eleven countries worldwide.
  • Coca-Cola collaborated with K'NAAN to create the song for its sponsorship of the 2010 FIFA World Cup.
  • "Coca-Cola Celebration Radio" is a digital radio station featuring a playlist of "celebration" songs, actual disc-jockeys, and daily audio blogs by K'NAAN.
  • The digital radio station is available online for free, accessible to anyone around the world.
  • K'NAAN's audio blogs update his experience from South Africa during the FIFA World Cup.

Statistics:

  • "Wavin' Flag Coca-Cola Celebration Mix" reached number one in seven countries.
  • The song has broken into the top ten in eleven countries worldwide.
  • 11 countries have reached the top ten with "Wavin' Flag Coca-Cola Celebration Mix".
  • Coca-Cola anchored its FIFA World Cup sponsorship with the song.
  • K'NAAN recorded the song specifically for Coca-Cola's FIFA World Cup sponsorship.
  • 2010 FIFA World Cup - the event for which the song was recorded.

Sources:

  • M2 PRESSWIRE (2010) - "COCA-COLA: Coca-Cola Scores Global Hit With Campaign Anthem By K'NAAN For FIFA World Cup Sponsorship; "Wavin' Flag Coca-Cola Celebration Mix" Is a Certified Number One Hit in China, Mexico and Germany and Continues Rise on Music Charts Around the World; "Coca-Cola Celebration Radio" -- First Digital Radio Station Created by a Brand Debuts Featuring Playlist of Hundreds of Songs and Audio Blogs by K'NAAN"

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