Console Wars: Microsoft, Sony, and Nintendo Compete for Market Share

The Electronic Entertainment Expo (E3) in Los Angeles this week has brought together video game experts and fans to preview the latest games, graphics, and technology. Microsoft, Sony, and Nintendo are vying for attention with their competing gaming consoles, each trying to build the largest install base as quickly as possible. According to Ankarino Lara, director of GameSpot, Microsoft's Xbox 360 is expected to launch before the holiday season this year, giving it a 6- to 10-month head start on competitors Sony and Nintendo.

Key Takeaways:

• Microsoft's Xbox 360 is expected to launch before the holiday season this year, giving it a 6- to 10-month head start on Sony's PlayStation 3 and Nintendo's new console.
• The PlayStation 2 has sold approximately 35-35.5 million units in the United States since its release in 2000, while the Xbox has sold around 13-13.5 million units since its release in 2001.
• Ankarino Lara considers Halo 3, a first-person shooter, to be particularly compelling this year, citing its popularity among Xbox users and the anticipation for its sequel.
• Sony is expected to rely on its successful Grand Theft Auto franchise, while Nintendo will rely on its unique franchises like Mario Bros., Super Mario, and Zelda.
• Each console will offer a mix of exclusive titles and multiplatform games, including Madden and other popular titles.

Statistics:

• 35-35.5 million: The approximate number of PlayStation 2 units sold in the United States since its release in 2000.
• 13-13.5 million: The approximate number of Xbox units sold in the United States since its release in 2001.
• 6-10 months: The estimated head start Microsoft's Xbox 360 has on rival consoles.

Sources:

• Ankarino Lara, director of GameSpot
• NPR News, MORNING EDITION
• Electronic Entertainment Expo (E3)
• Microsoft, Sony, and Nintendo consoles and games