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Convention Will Honor Outstanding Journalism, While Charting New Strategies for the Future

Strategic Insights

— 1 min read

The National Ethnic Media EXPO & Awards, hosted by New America Media (NAM), brings together major organizations and corporations to celebrate the role of ethnic newspapers in America. The convention, scheduled for June 4-5 in Atlanta, will work with ethnic media outlets to develop strategies for survival during the economic downturn. Key sponsors include Coca-Cola, Church's Chicken, the 2010 U.S. Census, Comcast, CNN, and AARP, as well as leading journalism schools and non-profit groups.

Key Takeaways:

  • Over 2,500 ethnic media outlets are part of NAM's network, serving as vital communications links to diverse communities.
  • The EXPO will unveil a new technology that allows emergency alerts to be transmitted to ethnic communities across the country.
  • The convention will feature a discussion on NAM's groundbreaking poll of documented and undocumented immigrant women.
  • Professional development seminars will outline best practices for working with the ethnic media sector.
  • A new poll on ethnic media usage will be released, providing valuable insights into media consumption patterns.
  • Clark Atlanta University will assign students to cover the event, highlighting the importance of collaboration between academic institutions and ethnic media organizations.
  • NAM has been working with government agencies, health groups, and disaster relief organizations to develop a communications system for emergency alerts.

Statistics:

  • 70% of the ethnic media's ad base comes from small businesses.
  • More than 51 million ethnic adults connect to each other, to home countries, and to America through 3000+ ethnic media outlets.
  • The ethnic media sector is the fastest growing sector of American journalism.
  • NAM has a network of over 2,500 ethnic media outlets.
  • The EXPO will be held at the Atlanta Hyatt Regency, bringing together over 2000 attendees from across the country.

Sources:

  • Proceeding from New America Media, May 6. "Convention Will Honor Outstanding Journalism, While Charting New Strategies for the Future." PRNewswire-USNewswire.
  • New America Media. "About Us."
  • New America Media. "New America Media EXPO 2010: Registration Open."

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