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Cooper Tire Reaffirms Partnership with ABC for Fifth Consecutive Year

Strategic Insights

— 1 min read

Cooper Tire & Rubber Company is proud to announce its continued sponsorship of the ABC College Football Halftime Show for the fifth consecutive year. This partnership reaffirms the company's commitment to the world of collegiate sports and its deep-rooted tradition of supporting high-performance events. As a result of this collaboration, Cooper Tire will reach millions of fans through national advertising, consumer marketing programs, and social activation on ESPN and ESPN.com. The sponsorship will also coincide with the launch of the company's updated brand message, "connecting tires with families and their everyday journeys."

Key Takeaways:

  • Cooper Tire & Rubber Company will be the "Proud Sponsor of Saturday Afternoon Halftime Reports on ABC" for the fifth consecutive year.
  • The partnership follows several years of record attendance for college football, with nearly 50 million fans attending NCAA games.
  • The Halftime Show is viewed by approximately 4 million homes on any given Saturday.
  • Cooper Tire's sponsorship will support the company's integrated marketing plan, including national advertising, consumer marketing programs, and promotions.
  • The partnership will also extend to ESPN.com and ESPN mobile, further expanding Cooper Tire's reach.
  • The sponsorship will coincide with the launch of Cooper Tire's Take the Money & Ride national rebate event (August 25 to November 7).
  • The brand refresh theme is "life's road trips" and the confidence that families can have when riding on Cooper tires.

Statistics:

  • College football set a record for the number of people attending games, with close to 50 million fans turning out to watch NCAA football games.
  • This represents an increase of more than 1.3 million fans, or nearly 3 percent, from the prior year.
  • The Halftime Show is viewed by approximately 4 million homes on any given Saturday.
  • Cooper Tire will support the sponsorship with an integrated marketing plan including social activation on ESPN and ESPN.com.
  • The Take the Money & Ride national rebate event will run from August 25 to November 7.

Sources:

  • PRNewswire, "Cooper Tire & Rubber Company to be Proud Sponsor of Saturday Afternoon Halftime Reports on ABC for Fifth Consecutive Year"

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