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Real estate industry

CoreFact Partners with Coldwell Banker Residential Brokerage to Revolutionize Real Estate Marketing

Strategic Insights

— 1 min read

The partnership between CoreFact Marketing Systems and Coldwell Banker Residential Brokerage will bring innovative marketing solutions to Coldwell Banker agents, enabling them to establish meaningful connections with consumers. CoreFact's integrated marketing system combines direct mail and real estate agent websites to generate leads, build relationships, and promote properties. This strategic alliance is expected to provide Coldwell Banker agents with a competitive advantage in today's real estate market.

Key Takeaways:

  • The partnership between CoreFact and Coldwell Banker Residential Brokerage aims to enhance real estate marketing by leveraging advanced technology.
  • CoreFact's Capture Marketing System uses variable data technology to provide personalized direct mail with a unique Market Access Key for each consumer.
  • The system seamlessly integrates with Coldwell Banker Residential Brokerage's intranet and agent websites, allowing agents to track and follow up with leads.
  • The partnership is set to benefit nearly 4,000 Coldwell Banker agents throughout Northern California, providing them with a comprehensive marketing platform.
  • CoreFact's system will help agents convert leads into clients and promote properties to achieve top-dollar sales.

Statistics:

  • Nearly 4,000 Coldwell Banker agents will benefit from CoreFact's marketing platform.
  • Coldwell Banker Residential Brokerage operates 61 office locations with more than 3,600 sales associates.
  • CoreFact's platform combines direct mail and web technology to drive prospects online and generate higher consumer response rates than traditional methods.
  • The partnership is expected to support the area's housing market, which has been showing strong indications of recovery with steadily improving sales and low interest rates.

Sources:

  • CoreFact Marketing Systems, "CoreFact Announces Partnership with Coldwell Banker Residential Brokerage"
  • Coldwell Banker Residential Brokerage, "About Us"
  • About CoreFact Marketing Systems, "AboutCoreFact"
  • About Coldwell Banker Residential Brokerage, "Coldwell Banker Residential Brokerage"

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