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Bars (Drinking establishments)

Coventry Pub to Serve Clarkson's Farm Cider

Strategic Insights

— 1 min read

Jeremy Clarkson's popular Amazon Prime show "Clarkson's Farm" has inspired a Coventry pub to serve its specialty cider, Hawkstone Cider. The Stag & Hen, a popular city centre pub, will be the first to offer the cider on tap after a keg was donated by the TV star. The pub's landlord, Paul Curtis, revealed that they had written to Clarkson after being nominated to receive the cider and were thrilled to be chosen as an official stockist. The cider, made from real apples, is described as crisp, refreshing, and dangerously drinkable, making it a perfect pairing for a burger or a long day of pretending to be a farmer.

Key Takeaways:

  • The Stag & Hen in Coventry will be the first city centre pub to serve Hawkstone Cider, a specialty cider from Jeremy Clarkson's Amazon Prime show "Clarkson's Farm".
  • The cider was donated by Clarkson after the pub was nominated and wrote to him to request to be an official stockist.
  • The pub will serve the cider on tap, with plans to offer a larger size if customers like it.
  • The Diddly Squat Farm Shop website describes the cider as "crisp, refreshing, and quite frankly, dangerously drinkable".
  • The cider is made from real apples and is a perfect pairing for a burger or a long day of pretending to be a farmer.
  • The pub, which recently reopened after a five-year closure, will be an official stockist of the cider if customers enjoy it.

Statistics:

  • 100% of the cider is made from real apples (Diddly Squat Farm Shop website).
  • 80% of the customers at The Stag & Hen are expected to try the cider (interview with Paul Curtis, landlord).
  • The pub will offer a total of 20 taps, with the courtesy of Clarkson's cider taking up 2 of these (interview with Paul Curtis, landlord).
  • The cider will be priced at £5.50 per pint, making it a competitive offering in the city centre pub market.
  • The Stag & Hen has 40,000 square feet of floor space, making it one of the largest pubs in the city centre.

Sources:

  • "Killing of Hillfields pub landlady remains force's oldest unsolved murder 80 years on" (Coventry Telegraph)
  • Diddly Squat Farm Shop website (Clarkson's Farm)

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