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Professional basketball

COVERGIRL Partners with Chicago Sky as Official Cosmetics Sponsor

Strategic Insights

— 1 min read

COVERGIRL has announced a dynamic partnership with the Chicago Sky, the 2021 WNBA Champions, as its official cosmetics sponsor. This move is a natural extension of COVERGIRL's efforts to engage in the sports community, particularly with the empowerment and self-expression of women. As part of this partnership, COVERGIRL will provide exclusive experiences for fans at Wintrust Arena, including product sampling and giveaways. The brand will also collaborate with Chicago Sky athletes on social content, highlighting their individual journeys and the role beauty plays in their lives.

Key Takeaways:

  • COVERGIRL has become the official cosmetics sponsor of the Chicago Sky, the 2021 WNBA Champions.
  • This partnership is an extension of COVERGIRL's efforts to engage in the sports community, focusing on empowerment and self-expression for women.
  • COVERGIRL will provide exclusive experiences for fans at Wintrust Arena, including interactive branded moments, product sampling, and giveaways.
  • The brand will collaborate with Chicago Sky athletes on social content, highlighting their individual journeys and the role beauty plays in their lives.
  • COVERGIRL has been actively partnering with sports teams and athletes through impactful social partnerships over the past year.
  • The partnership will amplify Sky players' passion for beauty and self-expression while celebrating fans and the community.
  • COVERGIRL has a history of partnering with inspirational and diverse individuals, including prominent athletes and community leaders.

Statistics:

  • The Chicago Sky are the 2021 WNBA Champions.
  • COVERGIRL has activated at major sporting events and collaborated with prominent athletes through impactful social partnerships.
  • The partnership will provide exclusive experiences for fans at Wintrust Arena.
  • COVERGIRL will collaborate with Chicago Sky athletes on social content, with a focus on their individual journeys and the role of beauty in their lives.

Sources:

  • "COVERGIRL is proud to join forces with the Chicago Sky, a WNBA team that represents strength, resilience, and the uplifting spirit of sport." - Stefano Curti, Coty Chief Brands Officer, Consumer Beauty
  • "The Chicago Sky are thrilled to partner with an iconic brand like COVERGIRL that aligns so well with our mission to empower women and taps into an important trend within our fast-growing league." - Alex Teodosi, Vice President of Corporate Partnerships.
  • COVERGIRL, coty.com, and sky.wnba.com.

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