Cowles Business Media Unveils Two New Web Services for Media and Marketing Professionals

Cowles Business Media, the leading information provider to marketing, media, and online professionals, has launched two new web services, Media Central and SimbaNet, to cater to the growing demand for news and information about the media, marketing, and online industries. Media Central is a comprehensive collection of news, articles, and interactive resources, while SimbaNet features SIMBA content, including industry daily news and research reports. The services aim to provide a trusted resource for the hundreds of thousands of media and marketing professionals who have made or are about to make a bet online.

Key Takeaways:

• Media Central is a comprehensive collection of news, articles, and interactive resources for media and marketing professionals, featuring original web content and online versions of Cowles' leading publications.
• SimbaNet is a SIMBA content-rich service that includes the Cowles/SIMBA Media Daily, online discussions, and access to SIMBA's extensive electronic archives of media and marketing information.
• The two services are designed to respond to the information needs of media and marketing professionals who have made or are about to make a bet online.
• Media Central features special reports, the Interactive Monitor, and an interactive Calendar of Events, among other content.
• SimbaNet is managed by Gordon Joseloff, vice president of SIMBA's Electronic Products Group, and includes online discussions about industry issues and access to SIMBA's electronic archives.
• Cowles Business Media is a leading information provider to marketing, media, and online professionals, and the services are designed to fulfill the market's informational needs.

Statistics:

• Hundreds of thousands of media and marketing professionals are expected to use the new web services.
• Media Central features over 25 publications, including Inside Media, Folio:, and Catalog Age.
• SimbaNet includes over 10 SIMBA newsletters and research reports related to media and marketing industries.
• The services will provide access to real-time news and information, competitive business tools, and up-to-date industry reports.

Sources:

• Business Wire, "Cowles Business Media Unveils Two New Web Services", November 6, 1995
• Cowles Business Media, "Media Central and SimbaNet: Two New Web Services for Media and Marketing Professionals"
• Cowles Business Media, "Media Central" press release
• SIMBA Information Inc., "SIMBANet" press release