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Computer peripherals industry

Creative Technology Announces Sound Blaster Live! Value with Micron Electronics

Strategic Insights

— 1 min read

Creative Technology Ltd., the world's leading provider of multimedia products for the PC, has announced a partnership with Micron Electronics, Inc. to offer Creative's highly acclaimed Sound Blaster Live! Value audio processor as an option on Micron's Millenia desktop systems. This cutting-edge technology delivers enhanced 3D audio through Creative's Environmental Audio Technology, redefining the way users experience music, entertainment, and games.

Key Takeaways:

  • The partnership between Creative Technology and Micron Electronics offers Creative's award-winning Sound Blaster Live! Value audio processor as an option on Micron's Millenia desktop systems.
  • Sound Blaster Live! Value enhances all existing audio content for a completely new way to experience audio, delivering "Hollywood-quality" audio and effects.
  • The technology supports Environmental Audio, which adds reverb, echo, and other effects consistent with the room acoustics, position of the player, source of the sound, and many other cues.
  • Top game developers are supporting Environmental Audio through Creative's widely-adopted open API – environmental Audio Extensions (EAX).
  • Micron's customers can enjoy superior audio enhancements at a low upgrade price, with over 95dB digital performance.
  • The partnership highlights Micron's commitment to delivering superior technologies at reasonable prices.
  • The Sound Blaster Live! Value option is designed to bring interactive PC entertainment to the desktop, making it an excellent choice for gamers and music enthusiasts.

Statistics:

  • The Sound Blaster Live! Value audio processor offers excellent audio fidelity with an analog signal-to-noise ratio of greater than 95dB.
  • The EMU10K1 Audio Processing Engine provides superb signal processing at 32-bit, 192 dB, 48KHz using 8-point interpolation.
  • The technology includes multiple speaker output, 256-voice music synthesis, and on-board Sound Blaster PCI Standard.
  • The software support includes games and applications written for Microsoft DirectSound, DirectSound3D, and derivative technologies.
  • The open-standard Environmental Audio API assures the broadest software support.

Sources:

  • "Today's announcement illustrates Micron's ongoing commitment to deliver superior technologies at reasonable prices," said Mark Gonzales, Micron's vice president of marketing.
  • "We are very pleased to be offering the Sound Blaster Live! experience to Micron's customers," said John Troutman, vice president of the OEM Business Division at Creative.
  • http://www.soundblaster.com/eaudio/eax/ (list of titles supporting Environmental Audio)
  • http://www.sblive.com (Creative's Sound Blaster Live! Website)
  • "Hardware Product of the Year Award" by C/NET GAMECENTER

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