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Cricket (Sport)

Cricket World Cup 2015: Social Media Erupts in India

Strategic Insights

— 2 min read

As the Cricket World Cup 2015 unfolded, social media platforms such as Twitter and Facebook experienced a surge in activity, with India emerging as a hub of chatter. According to a report by sports marketing research company, Repucom, India accounted for 36% of the global social traffic for the first week of the tournament. With millions of fans sharing their thoughts, opinions, and emotions on digital platforms, cricket has become a global phenomenon. Social media companies such as Twitter and Facebook have gone all out to attract fans, offering innovative features and engaging content.

Key Takeaways:

  • India accounted for 36% of the global social traffic for the first week of the Cricket World Cup 2015, according to Repucom.
  • Twitter offered cricket fans the option to create their country's flag while tweeting, creating a global couch to share with millions of fans.
  • Facebook introduced user-friendly functions to see real-time reactions from people with a live feed, allowing users to view photos and videos from public voices, news outlets, and people at the match.
  • Star Sports' 'Mauka' campaign on the tournament caught over 29 million cumulative views online, with the latest ad being shared over 140,000 times.
  • A record 700,000 unique authors drove 1.9 million conversations online around the World Cup so far.
  • Daily recap videos are available for users to watch the wrap-up of the missed action.
  • The Indian team has over 21 million Facebook fans to engage with, generating $16,156 per post of potential media value to their sponsors.
  • Repucom's research highlights the significant role of social media in the success of the Cricket World Cup 2015, with fans from across the world connecting with each other.

Statistics:

  • 36% of the global social traffic for the first week of the Cricket World Cup 2015 came from India (Source: Repucom).
  • Over 29 million cumulative views were recorded for Star Sports' 'Mauka' campaign on the tournament (Source: Star Sports).
  • The latest 'Mauka' ad has been shared over 140,000 times on social media (Source: Star Sports).
  • A record 700,000 unique authors have driven 1.9 million conversations online around the World Cup so far (Source: Star Sports).
  • The Indian team has over 21 million Facebook fans to engage with (Source: Repucom).
  • $16,156 per post of potential media value is generated by the Indian team's official Facebook page (Source: Repucom).

Sources:

  • Repucom - sports marketing research company
  • Twitter - market director, India and Southeast Asia, Rishi Jaitly
  • Facebook - company spokesperson
  • Star Sports - spokesperson
  • Hindustan Times - newspaper article

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