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Cricket (Sport)

Cricket World Cup Sales Bonanza: TV Makers and Satellite Providers Gear Up

Strategic Insights

— 1 min read

Television manufacturers and satellite TV service providers are gearing up for the Cricket World Cup sales bonanza by offering price cuts, bundled discounts, zero-interest finance schemes, and big-ticket campaigns. Japanese company Panasonic has slashed the prices of its flat television models by 3%, while LG and Samsung have kept television prices stable to offset rising input costs. Sony has roped in Indian captain Mahendra Singh Dhoni as its brand ambassador and launched a 100-crore multimedia campaign to promote its Bravia HD TV brand, aiming to sell 2.5 lakh television units during the event.

Key Takeaways:

  • TV makers expect a 50% jump in monthly sales during the February-May period, with Panasonic having reduced the prices of all its LCD television models by 3% (800-1,000) and LG keeping television prices stable.
  • LG has increased prices of all other product categories by 5% due to rising raw material costs, while Samsung will hold on to TV prices for now.
  • Sony has launched a 100-crore multimedia campaign featuring Indian captain Mahendra Singh Dhoni, aiming to sell 2.5 lakh television units during the event and corner a 40% share in the flat panel TV market.
  • TV makers have tied up with direct-to-home satellite TV providers such as Dish TV, Tata Sky, and Airtel Digital TV for bundled discount offers and special finance schemes.
  • DTH providers are offering special sports packages to cash in on cricket fever, with DTH service providers expecting the Indian market to grow to 35 million by the end of the cricket season.

Statistics:

  • TV sales are expected to jump 50% during the February-May period.
  • Panasonic has reduced the prices of its LCD television models by 3%, or 800-1,000.
  • LG has increased the prices of all other product categories by 5% due to rising raw material costs.
  • Sony aims to sell 2.5 lakh television units during the event.
  • DTH service providers expect the Indian market to grow to 35 million by the end of the cricket season.

Sources:

  • Times of India: "TV makers, DTH service providers gear up for Cricket World Cup sales bonanza" (no date provided)
  • Panasonic India: Manish Sharma, Marketing Director (no date provided)
  • LG India: YV Verma, Chief Operating Officer (no date provided)
  • Sony India: Masaru Tamagawa, MD (no date provided)

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