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Professional soccer

Crutchfield Prepares for World Cup Frenzy with Enhanced Spanish-Language Website

Strategic Insights

— 1 min read

As the 2006 FIFA World Cup Germany gets underway, Crutchfield is ramping up its efforts to ensure that Spanish-speaking fans can enjoy the high-definition broadcasts of the games. With over 40 million Spanish-speaking people living in the United States, the company is expanding its Spanish-language website, Crutchfieldenespanol.com, to provide unparalleled product information and customer service to soccer enthusiasts. This year's World Cup will be the most-watched sporting event in the world, with an estimated cumulative audience of over 32 billion hours of television viewing.

Key Takeaways:

  • Crutchfield is enhancing its Spanish-language website, Crutchfieldenespanol.com, to cater to the growing Hispanic market and provide high-definition viewing options for the World Cup.
  • The company expects record numbers of U.S. viewership for the World Cup, with Spanish-speaking fans making up a significant portion of the audience.
  • Crutchfield's Spanish-speaking Sales Advisors are available by phone, email, and online chat to ensure customers buy the right HDTV for their needs and receive expert installation and customer support.
  • The TV Fit Finder tool, available on Crutchfield.com and Crutchfieldenespanol.com, enables consumers to easily identify HDTVs that fit within their existing entertainment center.
  • Crutchfield's commitment to superior customer service has earned the company several awards, including six "Circle of Excellence" awards from BizRate.

Statistics:

  • Over 40 million Spanish-speaking people live in the United States, representing a significant portion of the country's population.
  • The FIFA World Cup has the biggest television audience of any sports event in the world, with over 1 billion people watching the 2002 World Cup in 215 countries.
  • An estimated cumulative audience of over 32 billion hours of television viewing is expected for the 2006 World Cup.
  • Nearly 50% of HDTV buyers cite high-definition sports programming as their primary motivation for upgrading to an HDTV, according to the Consumer Electronics Association.

Sources:

  • "CrutchfieldEnEspanol.com's Wide Selection of HDTVs Lets Spanish-speaking Fans Enjoy Every Match with State-of-the-Art Electronics" (Source: Crutchfield press release, date not specified)
  • Consumer Electronics Association (Source: Industry report, date not specified)
  • BizRate (Source: "Circle of Excellence" awards, date not specified)
  • FIFA (Source: World Cup 2006 statistics, date not specified)

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