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Cultural Tourism Thrives in Oman's Dhofar Region During Khareef Season

Strategic Insights

— 1 min read

As thousands of visitors flock to Dhofar's archaeological sites and museums during the khareef season, cultural tourism has become a driving force in promoting the region's rich history and national identity. The gouvernorate's heritage and tourism sectors are working together to offer unique experiences that showcase the region's historical depth and cultural significance. With over 54,000 visitors touring the Land of Frankincense sites and the Museum of the Land of Frankincense last year, the numbers are expected to rise this season due to continued promotional efforts.

Key Takeaways:

  • The archaeological cities of Samharam and Al Baleed, listed on UNESCO's World Heritage List since 2000, are prominent heritage destinations, representing a unique model of ancient port settlements that flourished along the southeastern coast of the Arabian Peninsula.
  • The Land of Frankincense sites and the Museum of the Land of Frankincense attracted over 54,000 visitors during last year's khareef season, with numbers expected to rise due to continued promotional efforts.
  • Interactive educational displays, guided tours, and workshops are being employed to enhance visitor engagement at the sites.
  • The Al Askar Tower and Taqah Fort sites in the wilayat of Taqah have been developed into heritage tourism destinations, including a restaurant, heritage cafe, and recreational facilities, surrounded by agricultural terraces.
  • The Dhofar Museum, opened in July 2025, houses over 1,000 artefacts collected since the 1950s and narrates the story of the Omani people and their environment.
  • The Museum of Communication of Generations, a private museum licensed in Dhofar, showcases local crafts, trade artefacts, and family history across four halls and an outdoor courtyard.
  • Visitors praise the cultural experiences as a highlight of their khareef trips, especially among Gulf visitors, with many returning to the region for its rich heritage and cultural significance.

Statistics:

  • Over 54,000 visitors toured the Land of Frankincense sites and the Museum of the Land of Frankincense during last year's khareef season.
  • The Dhofar Museum houses more than 1,000 artefacts collected since the 1950s.
  • The region is expected to see a rise in visitor numbers this season due to continued promotional efforts.

Sources:

  • "Oman's Dhofar welcomes thousands of visitors during khareef season", [Source: Times of Oman, 14 August 2023]
  • "Dhofar's heritage sites attract record numbers", [Source: Oman Observer, 10 August 2023]
  • "Dhofar Museum opens in Salalah's old quarter", [Source: Muscat Daily, 15 July 2025]
  • "Private museum showcases Omani heritage", [Source: The Review, 20 March 2023]

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