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Deepika Padukone Paves the Way for Indian Representation in Global Luxury Brands

Strategic Insights

May 21, 2023 — 1 min read

Deepika Padukone made history in 2022 by becoming the first Indian to be signed on as a global ambassador by the world's biggest luxury house, Louis Vuitton. This feat not only made India proud but also opened doors for other Indians to be recognized by international luxury brands. With her success, Padukone has cemented her status as India's most powerful global fashion ambassador. Alia Bhatt has recently been announced as the brand ambassador for Gucci, further solidifying India's presence in the global luxury market.

Key Takeaways:

Deepika Padukone was the first Indian to be signed on as a global ambassador by Louis Vuitton in 2022.
Padukone was responsible for seven of Vuitton's top 10 Instagram posts and more than 25% of the $20.2 million in earned media value during the 2022 Cannes Film Festival.
Her appearance in a Louis Vuitton gown on the third day of the festival received more than two million likes and over $1 million in earned media value.
Deepika Padukone is currently a brand ambassador for Louis Vuitton, Cartier, Levis, and Adidas.
Alia Bhatt has been announced as the brand ambassador for Gucci.
India is set to become the world's third-largest fashion market, with Deepika Padukone playing a key role in bringing global brands to India.
Padukone's success has paved the way for other Indians to be recognized by international luxury brands.

Statistics:

$20.2 million: earned media value generated by Louis Vuitton during the 2022 Cannes Film Festival.
25%: percentage of earned media value generated by Deepika Padukone for Louis Vuitton during the 2022 Cannes Film Festival.
2 million: number of likes received by Deepika Padukone's appearance in a Louis Vuitton gown during the 2022 Cannes Film Festival.
$1 million: earned media value generated by Deepika Padukone's appearance in a Louis Vuitton gown during the 2022 Cannes Film Festival.

Sources:

Launchmetrics
Contify.com
IE Online Media Services Pvt. Ltd.

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