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International Committee of the Red Cross

Delta Air Lines Invites Customers to Support Hurricane Katrina Relief Efforts

Strategic Insights

— 1 min read

Delta Air Lines, one of the world's largest airlines, is calling on its customers to join forces in supporting the relief efforts for those affected by Hurricane Katrina. The airline has pledged to donate one million miles each to the American Red Cross and Salvation Army through its SkyWish program. Additionally, customers can make cash donations to these charities through the airline's website. Delta employees have also been actively involved in the relief efforts, with CEO Jerry Grinstein and other staff flying a relief flight to New Orleans and gathering supplies to send to the city.

Key Takeaways:

  • Delta Air Lines is inviting customers to support Hurricane Katrina relief efforts through its SkyWish program, which allows customers to donate miles to the American Red Cross and Salvation Army.
  • The airline has pledged to donate one million miles each to the American Red Cross and Salvation Army.
  • Customers can also make cash donations to these charities through the airline's website.
  • Delta employees have been actively involved in the relief efforts, with CEO Jerry Grinstein and other staff flying a relief flight to New Orleans and gathering supplies to send to the city.
  • Delta will work with the Federal Emergency Management Agency to operate relief shuttle flights out of New Orleans.
  • Charity donations require a minimum of 5,000 miles and must include the customer's SkyMiles account number, the amount of miles to be donated, and their charity of choice.
  • SkyMiles members earn miles by flying Delta, Song, Delta Shuttle, the Delta Connection carriers, Delta AirElite, and Delta's SkyTeam partners.

Statistics:

  • 1 million miles donated to the American Red Cross.
  • 1 million miles donated to the Salvation Army.
  • 2 million miles total donated by Delta Air Lines.
  • 487 destinations in 88 countries served by Delta.
  • 14,000 flights offered by SkyTeam and other SkyMiles partners.
  • 5,000 miles minimum donation required to charity.

Sources:

  • M2 PressWIRE-5 September 2005-Delta-Air: Delta invites customers to join efforts to help Hurricane Katrina victims.

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