DePaul University Athletics Partners with Greenfly to Power Content Operations

DePaul University Athletics has embarked on a multi-year partnership with Greenfly, a leading provider of short-form content operations, to centralize and power its content operations across all sports. This strategic move aims to transform the Athletics Department into a content and storytelling powerhouse, driving student-athlete brand development, fan engagement, and sponsorship revenue. In the evolving landscape of college sports, these elements are crucial for recruiting and financial success.

Key Takeaways:

• DePaul University Athletics has partnered with Greenfly to reinvent its content operations, leveraging professional-grade tools to deliver speed, scale, and value across all aspects of content creation.
• The partnership will enable the university to unlock new content sources, enhance marketing capabilities in the age of name, image, and likeness (NIL), and emphasize its position at the forefront of the rapidly evolving sports industry.
• Greenfly's AI-powered tools will automate the capture, organization, and distribution of content, ensuring the most engaging content is captured and automatically shared with the right stakeholders to maximize reach and fuel storytelling.
• The partnership reflects Greenfly's expansion in the college space, as more universities seek to modernize content operations, streamline workflows, and unlock new revenue opportunities.
• DePaul will be equipped with the same caliber of tools relied upon by professional sports organizations, enabling the university to activate faster around key moments, maintain brand consistency, and provide athletes with the assets they need to build their brands.

Statistics:

• Greenfly works with over 1,300 sports and entertainment organizations, including major collegiate conferences and professional leagues such as the NBA, NFL, and NHL.
• The partnership will enable DePaul to automate the capture, organization, and distribution of content across its ecosystem, ensuring the most engaging content is captured and automatically shared with the right stakeholders.
• Greenfly's AI-powered tools can tag and route content in real time, enable athletic departments to activate faster around key moments, maintain brand consistency, provide athletes with the assets they need to build their brands, and reach audiences across digital channels.

Sources:

• Greenfly, "Greenfly Partners with DePaul University Athletics to Power Content Operations"
• Greenfly, "About Greenfly"
• Greenfly, "Greenfly Works with Over 1,300 Sports and Entertainment Organizations"
• DePaul University Athletics, "DePaul University Athletics and Greenfly Partner to Power Content Operations"