Developing Village Tourism in Indonesia: A Case Study from Universitas Negeri Malang

A recent research study has highlighted the potential of village tourism in Indonesia, particularly in the rural areas of Wonorejo. The research, conducted by Universitas Negeri Malang, aimed to analyze the tourism potential in Wonorejo, partnerships between the university, government, and private sectors, and entrepreneurship opportunities for youth and women groups. The study found that the village government must design village tourism to include in the village development plan program, and the partnership between the university, government, and private sectors can be adapted and applied for rural communities' entrepreneurship in developing countries.

Key Takeaways:

• The research aimed to analyze the tourism potential in Wonorejo as a village tourism, partnerships between the university, government, and private sectors, and entrepreneurship opportunities for youth and women groups.
• The study found that some potentials have been developed in the village, including natural, historical, and religious, and cultural tourism.
• The partnerships between universities and village governments made through a Memorandum of Understanding, and the private sector was carried out without written documents.
• Entrepreneurship opportunities have been developed by youth and women, such as souvenir production, culinary experiences, outbound activities, and educational tours.
• The research concluded that the village government must design village tourism to include in the village development plan program, and the partnership between the university, government, and private sectors can be adapted and applied for rural communities' entrepreneurship in developing countries.
• The study involved 15 informants, including village heads and officials, youth leaders, women leaders, and entrepreneurs.
• The data collection technique used was observation, interview, FGD, and documentation.
• The data were analyzed using domain analysis model with pattern matching.

Statistics:

• 15 informants were involved in the study.
• 4 types of tourism were identified in Wonorejo, including natural, historical, and religious, and cultural tourism.
• 5 entrepreneurship opportunities were identified, including souvenir production, culinary experiences, outbound activities, and educational tours.

Sources:

• "The Development of Youth And Woman Entrepreneurship Program in Village Tourism Through Partnership." Geo Journal of Tourism and Geosites, 2020,33(4):1538-1544.
• "Study Findings on Geography Are Outlined in Reports from Universitas Negeri Malang (The Development of Youth And Woman Entrepreneurship Program in Village Tourism Through Partnership)." Science Letter, January 22, 2021, p 1561.