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Sustainable development

Diageo Unveils Ambitious 'SOCIETY 2030: SPIRIT OF PROGRESS' Plan to Achieve Net Zero Carbon Emissions and Drive Sustainability

Strategic Insights

— 2 min read

Diageo, the maker of iconic brands such as Johnnie Walker, Smirnoff, and Guinness, has announced a comprehensive plan to achieve net zero carbon emissions and drive sustainability across its operations by 2030. The company's 'SOCIETY 2030: SPIRIT OF PROGRESS' plan aims to reach 1 billion people with messages of moderation, increase representation of leaders from ethnically diverse backgrounds to 45%, and use 30% less water in every drink it makes.

Key Takeaways:

  • By 2030, Diageo will reach 1 billion people with messages of moderation through its brands, aiming to change the attitudes of 5 million drivers towards drink driving and educate over 10 million people on the dangers of drinking underage.
  • Diageo will have 45% representation of leaders from ethnically diverse backgrounds by 2030, with 50% of all leaders being women, and provide skills and training to over 1.7m people to help create an inclusive and thriving hospitality sector.
  • The company will work towards a low-carbon future, harnessing 100% renewable energy to achieve net zero carbon emissions across direct operations, and reduce indirect carbon emissions by 50% through supplier engagement.
  • Diageo's prestigious Scottish distilleries of Oban and Royal Lochnagar will become carbon neutral by the end of 2020, with the company aiming to achieve net zero in India by 2025.
  • The company will ensure that every drink it produces will take 30% less water to make than it does today, achieve a net positive water impact in key water-stressed basins and communities, and deliver over 150 community water projects across the world.

Sources:

  • "SOCIETY 2030: SPIRIT OF PROGRESS" plan press release, Diageo
  • Diageo's website, [www.diageo.com](http://www.diageo.com)
  • Ivan Menezes, Chief Executive, Diageo, quoted in Diageo's press release
  • Ewan Andrew, Chief Sustainability Officer and President, Diageo Supply and Procurement, quoted in Diageo's press release

Statistics:

  • Diageo aims to reach 1 billion people with messages of moderation through its brands by 2030.
  • 5 million drivers will be targeted to change their attitudes towards drink driving.
  • Over 10 million people will be educated on the dangers of drinking underage through Diageo's award-winning alcohol education awareness programme, SMASHED.
  • Diageo will have 45% representation of leaders from ethnically diverse backgrounds by 2030.
  • 50% of all leaders will be women by 2030.
  • Over 1.7m people will receive skills and training to help create an inclusive and thriving hospitality sector.
  • Diageo's Scottish distilleries of Oban and Royal Lochnagar will become carbon neutral by the end of 2020.
  • Diageo will achieve net zero carbon emissions across direct operations by 2030.
  • Diageo will reduce indirect carbon emissions by 50% through supplier engagement.
  • Every drink Diageo produces will take 30% less water to make than it does today by 2030.
  • Diageo will achieve a net positive water impact in key water-stressed basins and communities by 2030.
  • Over 150 community water projects will be delivered across the world by 2030.

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