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Dick's Sporting Goods Launches "October -- The Power of Pink" Campaign to Support National Breast Cancer Foundation

Strategic Insights

— 1 min read

Throughout October, Dick's Sporting Goods will feature a variety of pink ribbon items in its stores and online, as part of its "October -- The Power of Pink" campaign supporting the National Breast Cancer Foundation. The company will donate $250,000 to the NBCF and encourage consumers to join in showing their support for the cause through its "Endless Ribbon" Facebook initiative. Dick's Sporting Goods will also partner with professional football players who have had life experiences with breast cancer to promote the campaign.

Key Takeaways:

  • Dick's Sporting Goods will donate $250,000 to the National Breast Cancer Foundation to support its mission of increasing awareness of breast cancer through education and providing mammograms for those in need.
  • The company will feature a variety of pink ribbon items from top brands including Nike, Reebok, Under Armour, Lady Hagen, and MaxFli in its stores and online.
  • Consumers can participate in Dick's Sporting Goods' "Endless Ribbon" Facebook initiative by adding a pink ribbon to their profile picture and dedicating it to a loved one or expressing hope.
  • Dick's Sporting Goods will partner with professional football players who have had life experiences with breast cancer to promote the "October -- The Power of Pink" campaign via public relations and social media.
  • The company's "Endless Ribbon" gallery will aggregate all participants' photos, with the goal of forming the World's Longest Pink Ribbon.
  • Lauren Hobart, Chief Marketing Officer at Dick's Sporting Goods, stated that the company "takes great pride in helping to generate awareness of and support for National Breast Cancer Awareness Month and the National Breast Cancer Foundation."

Statistics:

  • $250,000: The amount donated by Dick's Sporting Goods to the National Breast Cancer Foundation as part of the "October -- The Power of Pink" campaign
  • October: The month during which Dick's Sporting Goods will feature a variety of pink ribbon items and promote the "Endless Ribbon" Facebook initiative
  • 1,000+ photos: The estimated number of photos that will be aggregated in Dick's Sporting Goods' "Endless Ribbon" gallery
  • 4 athletes: The number of professional football players who will partner with Dick's Sporting Goods to promote the "October -- The Power of Pink" campaign, including Chad Ochocinco, LeSean McCoy, and Sidney Rice

Sources:

  • Marketing Weekly News editors
  • www.DicksSportingGoods.com
  • National Breast Cancer Foundation (NBCF)

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