Sign in Subscribe
Petroleum industry

Digital Marketing Strategy Helps Rebuild Tourism in Louisiana after BP Oil Spill

Strategic Insights

— 1 min read

In the aftermath of the BP oil spill in April 2010, the Louisiana Tourism Coastal Coalition (LTCC) partnered with WSI, a leading Internet marketing franchise, to develop a digital marketing strategy to revitalize the state's tourism industry. The collaboration aimed to mitigate the significant economic losses resulting from the disaster. WSI Consultant Andre' Savoie, based in New Orleans, played a pivotal role in this initiative, leveraging his expertise in social media marketing and digital strategy to help LTCC rebuild its online presence and attract visitors to the state's coastal communities.

Key Takeaways:

  • WSI developed an integrated digital marketing campaign for the LTCC, including social media consulting, split A/B message testing, and the creation of custom social media profiles for Facebook, Twitter, YouTube, and Flickr.
  • The organization's website (www.visitlouisianacoast.com) saw significant improvements, with WSI generating targeted traffic using powerful, keyword-focused pay-per-click campaigns and conversion architecture-based landing pages.
  • The monthly email marketing program implemented by WSI helped nurture relationships developed online, enhancing the organization's online presence.
  • The results of WSI's efforts were impressive, with a notable growth in the organization's social media presence, including:

* 500 friends and 400 followers on Facebook and Twitter, respectively

* Almost 1,000 video views on the LTCC's YouTube channel

* Traffic to the company blog surpassing traffic to the website during the month of February

* WSI's PPC campaign generating more than triple the traffic received over last month

  • The collaboration between WSI and LTCC demonstrated the effectiveness of digital marketing strategies in revitalizing a community's tourism industry after a devastating event.
  • LTCC's social media presence was effectively transformed from a confusing landscape into a successful online presence.
  • WSI consultants are trained and certified to deliver leading-edge digital marketing solutions to businesses of all sizes and sectors, offering a range of services, including conversion architecture, pay-per-click advertising (PPC), search engine optimization (SEO), and content marketing.

Statistics:

  • Over 500 friends and 400 followers on Facebook and Twitter, respectively
  • Almost 1,000 video views on the LTCC's YouTube channel
  • Traffic to the company blog exceeded traffic to the website during the month of February
  • WSI's PPC campaign generated more than triple the traffic received over last month

Sources:

  • [WSI](www.wsidigitalmarketing.com)
  • [Louisiana Tourism Coastal Coalition (LTCC)](www.visitlouisianacoast.com)
  • [WSI Press Release](http://www.wsicorporate.com/pressrelease.asp)
  • [WSI Blog](http://blog.wsidigitalmarketing.com/)

Read more