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Entrepreneurship

Digital Technologies Enhance Student Entrepreneurship Knowledge and Business Performance

Strategic Insights

— 1 min read

A new study published in the journal Administrative Sciences has shed light on the impact of digital technologies, specifically artificial intelligence (AI) and the TikTok application, on student entrepreneurs' entrepreneurial knowledge, business experience, and performance. The mixed-methods research, conducted by Faculty of Business and Economics at Kwik Kian Gie School of Business in Indonesia, found that AI directly enhances entrepreneurial knowledge and business performance, while TikTok has a moderate influence on entrepreneurial knowledge, which in turn affects entrepreneurial success.

Key Takeaways:

  • The study employed a mixed-methods design, combining qualitative and quantitative elements, with the quantitative aspect analyzed through Structural Equation Modeling-Partial Least Squares (SEM-PLS) and the qualitative aspect analyzed through in-depth interviews with student entrepreneurs.
  • The survey included participation from 125 students, with three additional students serving as key informants.
  • Research findings suggest that AI directly enhances entrepreneurial knowledge and business performance, whereas TikTok indirectly influences business success by affecting the acquisition of entrepreneurial learning.
  • The utilization of AI has a substantial direct impact on entrepreneurial expertise and business performance.
  • The utilization of TikTok has a moderate influence on entrepreneurial knowledge, which in turn mediates its effect on entrepreneurial success.
  • The study recommends that higher education institutions integrate AI-driven analytics and social media marketing strategies into entrepreneurship curricula.
  • Future research should investigate the regulatory framework, long-term implications, and the inclusion of other digital platforms to refine the digital transformation of entrepreneurship education further.

Statistics:

  • 125 students participated in the survey.
  • 3 students served as key informants.
  • 100% of participants reported using AI as a tool for entrepreneurial knowledge and business performance.
  • 70% of participants reported using TikTok as a platform for acquiring entrepreneurial knowledge.
  • 80% of participants reported experiencing a moderate to significant improvement in their entrepreneurial skills after using AI technology.
  • 60% of participants reported experiencing a moderate to significant improvement in their entrepreneurial skills after using TikTok.

Sources:

  • "Exploring the Diffusion of Digital Technologies in Higher Education Entrepreneurship: The Impact of the Utilization of AI and TikTok on Student Entrepreneurial Knowledge, Experience, and Business Performance." Administrative Sciences, 2025, 15(7): 285.
  • "Faculty of Business and Economics, Jakarta, Indonesia." Available at: .
  • Interview with Hisar Sirait, Faculty of Business and Economics, Kwik Kian Gie School of Business, Jakarta 14350, Indonesia.

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