Direct Marketing Association Announces ALL FOR ONE: The Integrated Marketing Summit

The Direct Marketing Association (DMA) has assembled a lineup of expert marketers from top companies to share their insights on integrating marketing across channels at the ALL FOR ONE: The Integrated Marketing Summit. The event will feature case studies and best practices from global leaders such as American Express, Coca-Cola, and Sports Illustrated, providing attendees with valuable trade secrets and techniques to improve customer satisfaction and marketplace success.

Key Takeaways:

• The summit will feature a stellar lineup of 14 expert marketers from top companies, including American Express, Coca-Cola, and Sports Illustrated.
• The event will focus on integrating marketing across channels, providing attendees with valuable insights and best practices from global leaders.
• The summit will cover topics such as media, data, creative, social, mobile, and print, showing attendees how to tie it all together.
• The event is designed to improve customer satisfaction and marketplace success, and provide attendees with priceless trade secrets from the smartest minds in marketing.
• The DMA has a long history of promoting responsible marketing and advocating for industry standards, as well as providing cutting-edge research, education, and networking opportunities to improve results throughout the end-to-end direct marketing process.

Statistics:

• Direct marketing accounted for $153.3 billion of the $282.6 billion spent on advertising in the United States in 2010.
• Direct marketing generated approximately $1.798 trillion in incremental sales, accounting for 54.2% of all ad expenditures in the United States in 2010.
• Direct marketing accounted for 8.3% of the United States' gross domestic product in 2010.
• There were 1.4 million direct marketing employees in the US in 2010, supporting 8.4 million other jobs and accounting for a total of 9.8 million US jobs.

Sources:

• The Direct Marketing Association Inc.; The Direct Marketing Association (DMA)
• The report cited that in 2010, marketers - commercial and nonprofit - spent $153.3 billion on direct marketing.
• The report also stated that in 2010, direct marketing accounted for 8.3% of the US gross domestic product.