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Tourism

Discovering the Difference of Hainan: Unveiling the Tropical Rainforest National Park Tourism Highway

Strategic Insights

— 1 min read

A team of reporters and self-media experts embarked on a journey along the Tropical Rainforest National Park Tourism Highway, seeking to explore the natural wonders and attractions of Hainan Island. Under the theme "Crossing the Mountains and Seas, Wonderful Double Rings," the group aimed to discover the unique experiences and products that the highway has to offer. From the starting point of the highway at "Zero Pile Number" to the breathtaking beauty of the Baihualing Waterfall, the team immersed themselves in the tropical rainforest, featuring homestays, and exploring new formats of tourism.

Key Takeaways:

  • The Tropical Rainforest National Park Tourism Highway is a popular destination, with over 20 central and provincial media reporters and self-media experts participating in the "Discovering the Difference of Hainan" all-media collection activity.
  • The highway starts at the "Zero Pile Number" sign, with a check-in point nearby that has become a popular spot for tourists.
  • The highway features a 5A-level tourist attraction, the Baihualing Scenic Area, which is a must-see destination for tourists.
  • The scenic area boasts a refreshing cool environment, with a waterfall that provides a natural oxygen bar experience.
  • The marketing director of Baihualing introduced a limited edition summer theme event, "Go up the mountain to cool off in the colorful rainforest."
  • The opening of the Tropical Rainforest National Park Tourist Highway has brought a 20% increase in visitors to the scenic area during the summer.
  • The "Double Ring" tourist highway aims to link Hainan's natural scenery, cultural history, and special food, promoting high-quality tourism development.

Statistics:

  • Over 20 central and provincial media reporters and self-media experts participated in the "Discovering the Difference of Hainan" all-media collection activity.
  • The collection group spent 40 minutes driving south from the starting point of the highway to arrive at the Baihualing Scenic Area.
  • The scenic area has experienced a 20% increase in visitors during the summer season compared to last year.
  • The "Double Ring" tourist highway aims to promote high-quality tourism development from "points" to "lines" and then to "surfaces."

Sources:

  • [Hainan Provincial People's Government](https://www.hainan.gov.cn/) [News Release](https://www.hainan.gov.cn/hainan/tingju/202507/0d237b6a1c4544439170f8be321d34e9.shtml?ddtab=true)
  • [Hainan Provincial Department of Tourism, Culture, Radio, Television and Sports](https://www.hainantourism.gov.cn/)

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