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Telecommunications industry

Dolby Laboratories and NTT DOCOMO Partner to Revolutionize Mobile Entertainment in Japan

Strategic Insights

— 1 min read

Dolby Laboratories and NTT DOCOMO have signed a license agreement that enables the use of Dolby Mobile in future phones for NTT DOCOMO mobile services in Japan. This partnership brings a new level of audio performance to Japanese consumers, offering a rich and immersive entertainment experience on their mobile phones. With Dolby Mobile, users can enjoy optimized audio performance, new capabilities, and features that enhance the mobile entertainment experience.

Key Takeaways:

  • Dolby Laboratories has signed a license agreement with NTT DOCOMO to use Dolby Mobile in future phones for NTT DOCOMO mobile services in Japan.
  • Dolby Mobile is an audio processing technology platform designed to deliver rich, vibrant audio and dramatically improve listening enjoyment.
  • The partnership will allow NTT DOCOMO to offer a greater variety of handset models with Dolby Mobile from a broader base of suppliers to customers in Japan.
  • Dolby Mobile features include Mobile Surround, Sound Space Expander, Natural Bass, High-Frequency Enhancer, Graphic EQ, Sound Level Control, and Mono-to-Stereo Converter.
  • The agreement is a significant step forward in bringing amazing choice and performance to Japanese consumers who want better entertainment experiences on their mobile phones.
  • Dolby Mobile is designed to work with a range of handset models and will be available to NTT DOCOMO customers in Japan.

Statistics:

  • The Japanese mobile market is expected to reach 85 million subscribers by 2012 (Source: Japan Ministry of Internal Affairs and Communications).
  • Dolby Mobile is designed to work with a range of handset models, including smartphone and feature phone devices.
  • The partnership will allow NTT DOCOMO to offer Dolby Mobile to its customers in Japan through a range of marketing channels, including online promotions and in-store displays.

Sources:

  • Dolby and NTT DOCOMO Sign License Agreement to Offer Dolby Mobile for Mobile Phone Services in Japan. (May 19, 2009).
  • Dolby Laboratories, Inc. (NYSE:DLB)
  • NTT DOCOMO, Inc.
  • Dolby Laboratories, "About Dolby Laboratories"
  • "Risk Factors" in Dolby's Securities and Exchange Commission filings and reports (Form 10-Q or 10-K)

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