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Tourism

Domestic Tourism Leads Brazil's National Movement in 2024

Strategic Insights

— 1 min read

Domestic tourism in Brazil continued its upward trajectory in 2024, accounting for 60% of departures made by tour operators, with 5.88 million passengers traveling within the country. This significant movement generated R$5.46 billion in revenue, representing 25% of the total value sold by operators affiliated with Braztoa. Tourism Minister Celso Sabino emphasized the importance of domestic tourism, stating it is "essential for job creation and regional development."

Key Takeaways:

  • Domestic tourism in Brazil accounted for 60% of departures made by tour operators in 2024, with 5.88 million passengers traveling within the country.
  • The domestic flow generated R$5.46 billion in revenue, which represents 25% of the total value sold by operators affiliated with Braztoa.
  • The majority of trips (51.97%) lasted between 5 and 8 days, a typical profile for the school holiday period.
  • Trips lasting up to four days accounted for 35% of sales, indicating a preference for short trips during long holidays.
  • The Northeast region of Brazil accounted for 45% of revenue and 44% of domestic departures, solidifying its position as the primary tourist destination for Brazilians.
  • The Southeast region led the origin of travelers, with 62% of travelers coming from this region.
  • Nature experiences and theme parks were the top-selling tourism products in 2024, with Beto Carrero World and Beach Park being the most popular destinations.
  • The profile of travelers who used tour operators reveals that Generation X (45 to 65 years old) represented 34% of the public, followed by Generation Y (30 to 45 years old) with 25%.
  • The Ministry of Tourism is developing the "Conheca o Brasil" initiative, a national movement that aims to encourage travel within the country, expanding air connectivity and promoting regional development.

Statistics:

  • 60% of departures made by tour operators in 2024 were domestic trips.
  • 5.88 million passengers traveled within the country in 2024.
  • The domestic flow generated R$5.46 billion in revenue.
  • 51.97% of trips lasted between 5 and 8 days.
  • Trips lasting up to four days accounted for 35% of sales.
  • 45% of revenue came from the Northeast region of Brazil.
  • The Southeast region accounted for 62% of the origin of travelers.

Sources:

  • Braztoa Yearbook (Brazilian Association of Tour Operators)
  • Ministry of Tourism's news release
  • "Conheca o Brasil" initiative's website

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