Sign in Subscribe
Football teams

Dr Pepper Kicks Off College Football Season with $1 Million Scholarship Challenge

Strategic Insights

— 1 min read

Dr Pepper is getting into the spirit of the college football season by launching a $1 million scholarship challenge, in partnership with College Football Hall of Fame head coach Lou Holtz. Starting September 1, Dr Pepper will give away a daily $1,000 scholarship in the $1,000 a Day Tuition Giveaway, and three lucky fans will have the chance to win a $123,000 scholarship promotion and contest. The challenge is open to students of any age, and family and friends can also enter to donate the scholarship to a student of their choice.

Key Takeaways:

  • Dr Pepper is giving away a daily $1,000 scholarship in the $1,000 a Day Tuition Giveaway throughout the 2009 college football season.
  • Three lucky fans will have the chance to win a $123,000 scholarship promotion and contest, with the winner being selected through a halftime throwing competition on December 5, 2009.
  • The Dr Pepper Scholarship Giveaway is open to students of any age, and family and friends can also enter to donate the scholarship to a student of their choice.
  • Legendary coach Lou Holtz is partnering with Dr Pepper to promote the scholarship giveaway, as part of the company's 14th consecutive year of offering fans the chance to win exciting prizes.
  • The $1,000 a Day Tuition Giveaway is available in-store, online, and for select consumers on the field.
  • The contest rules and entry details are available at drpepper.com.

Statistics:

  • Dr Pepper is giving away over $1 million in scholarships throughout the 2009 college football season.
  • The $1,000 a Day Tuition Giveaway will award a daily $1,000 scholarship from September 1 to the end of the season.
  • Three lucky fans will have the chance to win a $1,000, $50,000, and a $73,000 scholarship promotion and contest.
  • The halftime throwing competition will take place on December 5, 2009, at one of three Conference Championship games.
  • The competition will award a grand prize of $123,000 to the winner, with the runner-up taking home a $23,000 scholarship prize.

Sources:

  • DrPepper.com
  • Entertainment Newsweekly via VerticalNews.com

Read more