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Professional soccer

DTS Surround Sound Technology to Enhance 2010 FIFA World Cup Broadcasts

Strategic Insights

— 1 min read

DTS, Inc. will provide its DTS Neural Surround sound technology for the 2010 FIFA World Cup in South Africa, marking a significant enhancement to the global sporting event's audio experience. ESPN and other broadcasters will utilize the technology to deliver high-quality 5.1 surround sound to soccer fans in the United States and Brazil. This integration will enable viewers to fully immerse themselves in the action on the field, with clear and precise audio.

Key Takeaways:

  • DTS will provide its DTS Neural Surround sound technology for the 2010 FIFA World Cup, enhancing the audio experience for soccer fans worldwide.
  • The technology will be used by ESPN and other broadcasters to deliver high-quality 5.1 surround sound to viewers in the United States and Brazil.
  • DTS Neural Surround sound technology will provide clear and precise audio, allowing viewers to fully immerse themselves in the action on the field.
  • The hardware integrated on-site includes DTS Neural Surround Sound Encoders and Decoders, as well as a Mono2Stereo 4-channel stereo synthesizer built by hardware partner DaySequerra.
  • The widespread adoption of DTS-HD Master Audio in high-definition movies and music is fueling consumer demand for DTS technologies in the new digital entertainment ecosystem.
  • DTS, Inc. is a digital technology company dedicated to delivering the ultimate entertainment experience, with its DTS decoders in virtually every major brand of multi-channel surround processors.

Statistics:

  • The 2010 FIFA World Cup will take place in South Africa from June 11 to July 11.
  • DTS is a mandatory audio format in the Blu-ray Disc standard, resulting in DTS technology being included in every device capable of playing Blu-ray discs.
  • The company has offices in over 10 countries, including the United States, Canada, China, France, Hong Kong, Japan, South Korea, Taiwan, and the United Kingdom.
  • DTS has hundreds of millions of DTS-licensed consumer electronics products available worldwide.

Sources:

  • DTS, Inc. (Nasdaq: DTSI) announcement (Business Wire, June 11, 2010)
  • DTS, Inc. press release (Business Wire, June 11, 2010)
  • DTS, Inc. About Us page (www.dts.com)

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