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Duo Completes 26-Mile Trek to Raise Funds for Alzheimer's Society

Strategic Insights

— 2 min read

Optometrists Katherine Friis from Ripon Specsavers and her friend Nina, a lecturer at Teesside University, embarked on a challenging 26-mile trek along Yorkshire's coast to raise funds for Alzheimer's Society. The duo aimed to complete the scenic route within 12 hours, starting from Whitby and looping through Robin Hood's Bay, Ravenscar, and back to Whitby. They chose the fundraiser after Nina's dad was diagnosed with dementia last year, and they wanted to support a cause close to their hearts. The pair often goes on hikes together and believes this fundraiser is an excellent opportunity to raise funds for a cause that has also affected their customers, as uncorrected vision loss is linked to a higher risk of developing dementia.

Key Takeaways:

  • Katherine Friis and Nina completed a 26-mile trek along Yorkshire's coast to raise funds for Alzheimer's Society, aiming to complete the route within 12 hours.
  • The duo chose the fundraiser after Nina's dad was diagnosed with dementia last year, and they wanted to support a cause close to their hearts.
  • Uncorrected vision loss is linked to a higher risk of developing dementia, and access to eye care can help lower that risk.
  • Katherine Friis, an optometrist, often sees the impact that dementia has on customers and knows how uncorrected vision can increase a person's risk of developing dementia.
  • The optometrist aims to raise £1,000 to support awareness and research for dementia, and is proud to be taking part in the fundraiser for Alzheimer's Society.
  • The duo has already surpassed half of their fundraising goal thanks to the encouragement and support from their loved ones, colleagues, and the community around them.
  • Katherine Friis and Nina hope to raise funds for Alzheimer's Society and support Nina and other families who have found themselves starting a difficult new chapter with their loved ones.
  • The duo set themselves the challenge to raise £1,000, which will support awareness and research for dementia and educate and support people living with dementia.

Statistics:

  • The duo completed a 26-mile trek along Yorkshire's coast to raise funds for Alzheimer's Society.
  • Katherine Friis and Nina aimed to complete the route within 12 hours.
  • One in three people born in the UK today will develop dementia in their lifetime (Alzheimer's Society).
  • The fundraising target for Katherine Friis and Nina was set at £1,000.
  • Half of the fundraising goal was surpassed before the trek took place.

Sources:

  • Alzheimer's Society. (n.d.). About us - facts and media. Retrieved from https://www.alzheimers.org.uk/about-us/news-and-media/facts-media
  • Specsavers. (n.d.). Specsavers Ripon. Retrieved from www.specsavers.co.uk/stores/ripon
  • JustGiving. (n.d.). Katherine Friis. Retrieved from www.justgiving.com/page/katherine-friis

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