Dynamics of Social Media Usage Among Adolescents in Serbia

Social media usage among adolescents in Serbia is a critical area of study, particularly when examining its impact on their mental and emotional well-being. A recent study conducted by the University of Belgrade has shed light on the dynamics of social media use among this demographic, revealing fascinating insights into their usage habits, affective experiences, and communication preferences. The research highlights the need for nuanced longitudinal investigations into adolescent online behavior, suggesting potential avenues for future exploration.

Key Takeaways:

• The study involved an online survey of 391 adolescents in Serbia, with 63.9% being girls, aged 16.09 on average, and 1.36 standard deviation from the mean.
• Instagram was found to be the predominant social media platform used by adolescents, with online communication offering practicality and efficiency, while face-to-face interaction was valued for its emotional depth and transparency.
• The study identified three distinct groups of social media users: 'SNS Balancers', 'SNS Enthusiasts', and 'SNS Ambivalents', each exhibiting unique patterns of usage and affective experiences.
• The research emphasizes the importance of face-to-face interaction in emotional and social development, contrasting with the efficiency and practicality of online communication.

Statistics:

• 63.9% of the participants were girls.
• The average age of the participants was 16.09.
• The standard deviation from the mean age was 1.36.
• 391 adolescents participated in the online survey.
• Instagram was the most used social media platform.
• The study identified three distinct clusters of social media users: 'SNS Balancers', 'SNS Enthusiasts', and 'SNS Ambivalents'.

Sources:

• Psiholoska Istrazivanja, 2025,28(1):5-30 (Psiholoska Istrazivanja - http://scindeks.ceon.rs/journalDetails.aspx?issn=0352-7379&lang=en)
• https://doi-org.sdpl.idm.oclc.org/10.5937/psistra0-51760