EarthWeb Expands Advertiser Base with Over 40 New Customers

EarthWeb, a leading business-to-business (B2B) IT portal, has announced the addition of over 40 new customers to its advertiser base in the fourth quarter of 1999. The new advertisers include top companies such as Amazon.com, Dell Online, FedEx, Motorola, and Red Hat, which have placed online ad campaigns with EarthWeb's network of online services. This expansion of the advertiser base has brought the total number of clients to over 366.

Key Takeaways:

• EarthWeb's advertiser base has expanded to include over 40 new companies across major industries, such as IT, e-commerce, and logistics.
• The new advertisers include top companies like Amazon.com, Dell Online, FedEx, Motorola, and Red Hat, which have placed online ad campaigns with EarthWeb's network of online services.
• EarthWeb's total client base has reached over 366 clients, demonstrating the company's growing popularity among B2B advertisers.
• The expansion of the advertiser base is attributed to the strong value proposition of online campaigns offered by EarthWeb.
• Other EarthWeb advertisers include Adobe, Bell Atlantic, Comdisco, Eastman Kodak, Ericsson, Gateway, Hitachi, IBM, MCI, Microsoft, Net Bank, Office Max, Sprint, and Sun Microsystems.

Statistics:

• Over 40 new advertisers have been added to EarthWeb's base in the fourth quarter of 1999.
• The new advertisers include 5 top companies from the IT industry: Amazon.com, Dell Online, FedEx, Motorola, and Red Hat.
• EarthWeb's total client base has reached over 366 clients.
• The company's advertiser base includes 15 of the top 20 IT companies in the world.

Sources:

• PRNewswire, "EarthWeb Expands Advertiser Base", January 24, 1999 ("NEW YORK, Jan. 24 /PRNewswire/ --")