Eastern Bank Launches Refreshed Internet Website

Eastern Bank has become one of the first Massachusetts banks to offer an interactive internet experience, catering to its customers and prospects with the launch of its new website at easternbank.com. This development marks a significant step forward in the bank's commitment to convenient and accessible financial services. With the refreshed website, users can now navigate an array of options, including personal and commercial financial services, internet banking, employment opportunities, and a branch locator map. Furthermore, the website's tool bar offers customers easy access to online account applications, mortgage rates, special promotions, an economic forecast, and valuable information on the Year 2000 and ATM-SUM alliance.

Key Takeaways:

• Eastern Bank launched its new internet website, easternbank.com, making it one of the first Massachusetts banks to do so.
• The website offers customers and prospects an alternative way to access information, apply for products and services, and conduct banking transactions.
• Users can navigate six main links, including personal and commercial financial services, internet banking, employment opportunities, corporate news, economic highlights, and a branch locator map.
• A tool bar on the home page provides customers with easy access to online account applications, mortgage rates, special promotions, an economic forecast, and Year 2000 and ATM-SUM alliance information.
• K. Mark Primeau, Executive Vice President, Consumer Banking, expects the website to be increasingly used as a valuable resource for financial information.
• Eastern Bank operates in the Greater Boston area with 42 offices and a $2.7 billion full-service banking company.

Statistics:

• The bank invested in developing a new internet website to provide customers with convenient and accessible financial services.
• The website features six main links to cater to different customer needs.
• The tool bar on the home page provides links to online account applications, mortgage rates, and special promotions.
• The bank expects its website to become a useful resource for financial information.

Sources:

• BUSINESS WIRE press release, January 19, 1999.