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eBay and Google Partner on Revenue-Sharing Deal, "Click-to-Call" Functionality

Strategic Insights

— 1 min read

eBay and Google have signed a significant multi-year revenue-sharing agreement, paving the way for Google to place text ads on eBay's auction sites outside the US. This partnership, which includes the joint development of a "click-to-call" mechanism, marks a new chapter in the online advertising landscape. The deal also has implications for eBay's acquisition of Skype, with the companies exploring the use of open standards to enable interoperability between Skype and Google Talk.

Key Takeaways:

  • The revenue-sharing deal between eBay and Google will allow Google to place text ads on eBay's auction sites outside the US, with Yahoo holding exclusive rights within the US.
  • The partnership includes the development of a "click-to-call" mechanism, which will enable consumers to directly call merchants and advertisers via Skype and Google Talk.
  • The "click-to-call" functionality will be available in the US and internationally, and on Google's search platform, allowing users to initiate an internet voice call from either site.
  • eBay will not experience revenue impacts from the deal until 2008.
  • The companies will investigate interoperability between Skype and Google Talk via open standards to enable text chat and online presence.
  • eBay, an existing Google advertiser, stated that the deal would not affect its current revenue projections.

Statistics:

  • The revenue-sharing deal is multi-year, with specific details not disclosed.
  • Google will begin testing the ads on eBay's auction sites outside the US in early 2007.
  • The "click-to-call" mechanism will be used by both domestic and international users.
  • eBay expects to start using the Google Toolbar and Skype integration to offer users the option to download the toolbar and add a custom Skype button.
  • The partnership aims to enable text chat and online presence via open standards between Skype and Google Talk.

Sources:

  • "eBay, and Google to partner on Google Ads", [Source appears to be missing directly in the original text, possibly a news article or online report from a reliable source]

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