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Energy management

Empirical Analysis Reveals Key Barriers to Energy-Efficient Home Appliance Adoption in Jordan

Strategic Insights

— 1 min read

Research conducted at the University of Jordan has identified ten primary constructs that negatively impact the adoption of energy-efficient home appliances in the country. The study, which analyzed data from 287 household consumers, highlights the importance of addressing sustainability and energy conservation priorities in developing nations like Jordan. The findings provide actionable insights for academic development and policy creation.

Key Takeaways:

  • The research identified ten key barriers to energy-efficient home appliance adoption in Jordan, including low marketing awareness, low environmental consciousness, and low income levels.
  • Structural equation modeling analysis using SmartPLS demonstrated that each of the ten variables has a negative impact on energy-efficient appliance adoption.
  • The study emphasized the need for policymakers, manufacturers, and marketers to intervene and address these barriers to achieve sustainable consumption.
  • The research concluded that the complete analysis of Jordanian consumer behavior towards energy-efficient technology adoption provides actionable insights for policymakers and manufacturers.
  • The study's findings suggest that addressing the identified barriers is essential for promoting energy-efficient home appliance adoption in Jordan and similar developing nations.
  • The research team identified Enass Khalil Alquqa and Shehadeh Mofleh Al-gharaibeh as key authors, along with Dr. Barween Al Kurdi, Department of Marketing, School of Business, University of Jordan.

Statistics:

  • 287 household consumers were surveyed in the study.
  • Ten primary constructs were identified as influencing determinants of energy-efficient home appliance adoption.
  • Structural equation modeling analysis using SmartPLS was employed to analyze the data.
  • The research demonstrated that each of the ten variables has a negative impact on energy-efficient appliance adoption.
  • The study's findings highlight the importance of addressing sustainability and energy conservation priorities in developing nations like Jordan.

Sources:

  • NewsRx. Researchers from University of Jordan Detail New Studies and Findings in the Area of Economics (Determinants Influencing Consumer Adoption of Energy-Efficient Home Appliances in Jordan: An Empirical Analysis). Economics Week. July 11, 2025; p 1260.
  • Determinants Influencing Consumer Adoption of Energy-Efficient Home Appliances in Jordan: An Empirical Analysis. International Journal of Energy Economics and Policy, 2025,15(4).
  • International Journal of Energy Economics and Policy - http://www.econjournals.com/index.php/ijeep

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