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Youth

Empowering Women Entrepreneurs: Ndey Fatou Ceesay's Journey to Success

Strategic Insights

— 1 min read

Ndey Fatou Ceesay's perilous journey to Libya, where she was kidnapped and held for ransom, took a devastating toll on her life. However, instead of giving up, she returned home and leveraged her experiences to start a successful beauty business. With the support of the International Trade Centre (ITC), Ndey was able to participate in the National Youth and Women's Agribusiness and Tourism Trade Fair, where she showcased her products and gained valuable connections. As a result, her sales increased significantly, and she was able to generate over $1,344. Ndey's story is a testament to the power of resilience and the importance of empowering women entrepreneurs, especially those in border communities.

Key Takeaways:

  • Ndey Fatou Ceesay's beauty business in The Gambia generated over $1,344 in sales after participating in the National Youth and Women's Agribusiness and Tourism Trade Fair.
  • The International Trade Centre (ITC), through a joint project with the UN Migration Multi-Partner Trust Fund, improved the access of 25 women cross-border traders to markets, enabling them to network and learn from other businesses.
  • The Gambia Youth Chamber of Commerce and the Gambia Women`s Chamber of Commerce organized the trade fair, which brought together over 300 businesses, especially women and youth.
  • Ndey employs two young people and aims to continue growing her business to create more jobs and boost incomes.
  • Participation in trade fairs provides entrepreneurs with a unique opportunity to increase visibility, grow their customer base, and expand their networks.

Statistics:

  • Over $1,344: The amount of money Ndey Fatou Ceesay generated from her beauty business after participating in the trade fair.
  • 25: The number of women cross-border traders partnered with the ITC through the UN Migration Multi-Partner Trust Fund for participation in the trade fair.
  • 300: The number of businesses that participated in the National Youth and Women's Agribusiness and Tourism Trade Fair.
  • 2: The number of young people Ndey employs in her business.

Sources:

  • International Trade Centre (ITC)
  • UN Migration Multi-Partner Trust Fund
  • UN Trust Fund for Human Security
  • Gambia Youth Chamber of Commerce
  • Gambia Women's Chamber of Commerce
  • APO Group (Distributed by)

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