Sign in Subscribe
Tourism

Enhanced Cooperation with Private Sector Drives Bahrain's Tourism Growth

Strategic Insights

— 1 min read

Bahrain's Minister of Tourism, Fatima bint Jaafar Al Sairafi, has highlighted the crucial role of enhanced cooperation with the private sector in achieving the objectives of the Tourism Sector Strategy (2022-2026). The strategy has resulted in a significant increase in visitor numbers to the Kingdom of Bahrain and higher hotel occupancy rates during the Eid Al Adha holiday. The minister emphasized the importance of collaborative efforts in launching innovative packages targeting Gulf families, in partnership with Bahrain's national carrier, Gulf Air, as well as hotels, resorts, and travel agents.

Key Takeaways:

  • The Tourism Sector Strategy (2022-2026) has successfully increased visitor numbers to the Kingdom of Bahrain, with a focus on attracting Gulf families through innovative packages.
  • Promotional efforts, in collaboration with Gulf Air and the private sector, have contributed to higher hotel occupancy rates during the Eid Al Adha holiday.
  • The Gulf countries are among the five key target markets identified in the tourism strategy, reflecting a positive performance indicator.
  • Continued collaboration between the public and private sectors is essential for supporting the growth of Bahrain's promising tourism sector.
  • The Kingdom of Bahrain places increasing importance on the tourism sector as a national priority.
  • Key initiatives include expanding entertainment, hospitality, and retail options, offering integrated travel and accommodation packages, and advancing a sustainable tourism ecosystem.

Statistics:

  • Visitor numbers to the Kingdom of Bahrain have increased (no specific figure provided).
  • Hotel occupancy rates during the Eid Al Adha holiday have seen significant improvement (no specific figure provided).
  • 5 key target markets have been identified in the tourism strategy, including Gulf countries.
  • The tourism sector's contribution to GDP is expected to increase through the implementation of the strategy.
  • Bahrain aims to establish itself as a sustainable tourism destination in the region.

Sources:

  • "Minister of Tourism Affirmed Enhanced Cooperation with Private Sector Contributes to Achieving Objectives of Bahrain's Tourism Sector Strategy" - Bahrain News Agency, 11 June 2025.

Read more