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Telecommunications equipment industry

Enhanced Wireless Handset User Interface Development with BREW 3.1

Strategic Insights

— 2 min read

QUALCOMM Incorporated, a world leader in Code Division Multiple Access (CDMA) digital wireless technology, has announced expanded support for the development of customized user interfaces (UI) on wireless devices via the BREW solution. The newly released BREW 3.1 client software and BREW UI Toolkit simplify and scale the creation of complete UIs that work across multiple devices. Operators can now collaborate with handset manufacturers to create operator-branded UIs on the BREW system, which can be standardized and ported to various handset tiers and models. Updates to the UI can be made periodically over-the-air (OTA), enabling operators to "push" new content, such as branding refreshes, promotions, and entertainment content, as well as software updates or feature upgrades.

Key Takeaways:

  • The BREW 3.1 client software provides underlying system management features for complete device user interface development, including enhancements to the BREW Simulator, application stacking and application history functionality, and keypad event capture enhancements.
  • The BREW 3.1 client software includes expanded, consolidated, and enhanced Application Programming Interfaces (APIs) for offering full "out of the box" support for various functions necessary in the development of entire phone user interfaces, including SMS, call management, service status, battery level, and status, and other primary annunciators.
  • The BREW UI Toolkit provides a newly revamped set of resources featuring high-quality and extensive default UI controls and surrounding forms, including pop-ups, scroll bars, progress bars, menuing controls, buttons, etc.
  • The BREW UI Toolkit is an extensible framework that enables OEMs and operators to customize the included default controls as well as expand and add their own customized UI controls.
  • QUALCOMM's BREW system connects the mobile marketplace value chain, which includes application developers, publishers, content providers, device manufacturers, operators, and consumers.
  • 26 manufacturers have offered more than 135 BREW-enabled device models to consumers, and the BREW solution is successfully enabling the commercial wireless data services of many successful operators worldwide.

Statistics:

  • 26 manufacturers have offered more than 135 BREW-enabled device models to consumers.
  • The BREW solution is successfully enabling the commercial wireless data services of many successful operators worldwide.
  • QUALCOMM's BREW system connects the mobile marketplace value chain, which includes application developers, publishers, content providers, device manufacturers, operators, and consumers.

Sources:

  • "QUALCOMM Incorporated" (http://www.qualcomm.com/)
  • "BREW 3.1 client software and BREW UI Toolkit"
  • "Jason Kenagy, senior director of product management for QUALCOMM Internet Services"
  • "Seiichiro Sakai, director of Product Management Dept., "au" Service & Product Div., KDDI"
  • "Fortune 500(R) company"
  • "Nasdaq Stock Market(R)"
  • "SEC reports, including the report on Form 10-K for the year ended September 28, 2003, and most recent Form 10-Q"

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